In spite of the pandemic that affected the whole world last year and this year, Lamborghini has not seen decreased sales. Quite the opposite in fact: for the first 6 months of 2021, the sportscar maker delivered 4,852 cars and SUVs globally, making it the best half-year ever, with a 37% increase over the same period of 2020. In fact, even when compared to 2019 before COVID-19 hit, the growth in the same period is 9.9% in 2021.
Sales continue to rise
And sales of all Lamborghini models are on the rise, with orders taken already covering production until April 2022. The most popular model in 2021 is the Urus SUV with 2.796 units delivered, followed by the Huracan (1,532 units) and Aventador (524 units).
The US market again took the most units (1,502), followed by 602 units exported to China (including Hong Kong and Macau (602). Other major markets included Germany, the UK, Japan, the Middle East and Italy. Globally. Lamborghini’s network consists of 168 dealers in 51 markets.
“This exceptional result is a double confirmation for us. It is proof of the solidity and strength of this brand, which is enjoying growing appeal despite a period of continuous challenges and uncertainty,” said Lamborghini’s President & CEO, Stephan Winkelmann.
“It also endorses the positive reception to our new industrial plan for future electrification of our product range, in which we will invest over 1.5 billion euros by 2024. Lamborghini’s course is set for a period of great transformation, where technological innovation and sustainability will go hand in hand with a focus on maximum product performance and loyalty to the brand’s DNA,” he said.
Urus also sets record
The Urus stands out not only as the most popular model but is also the highest produced model in the company’s history – in the shortest amount of time since its launch. Three years after it was introduced to international markets, the Super SUV has crossed the threshold of 15,000 vehicles produced.
15,000th unit for UK market
The 15,000th unit is for the British market, configured with the latest Graphite Capsule set of colours and finishes. The exterior has the new shade of Grigio Keres Matt, with Verde Scandal details. The two-tone interior is dedicated to the new collection in Nero Ade/Verde Scandal.
The Urus has significantly contributed to the overall increase in Lamborghini sales since it entered the market in December 2017. The company’s total volumes doubled in 2019, the first year it was fully marketed.
Fastest car on ice
With a 4-litre twin-turbo V8 engine producing 650 ps/850 Nm, the Urus is one of the fastest Super SUVs currently on the market. It is certainly the fastest car on ice, having set a speed record on the ice of Lake Baikal in Russia in March this year. On that run, it hit a top speed of 298 km/h and an average speed from a standing start of 114 km/h over 1000 metres.
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