Despite the difficult market conditions that affect the auto industry, demand for new vehicles continues although perhaps not as strongly as usual at the moment. However, for Isuzu Malaysia, the D-MAX has been showing strong demand with orders for the pick-up truck rising by over 100%. This mirrors the situation in other markets where the vastly-improved model has been launched.
Since being launched in April this year, the third generation of the D-MAX has seen average monthly bookings of over 1,200 units. With the previous generation, Isuzu Malaysia received around 500 bookings each month. According to Isuzu Malaysia’s Chief Operating Officer, Masayuki Suzuki, this trend is identical in such markets as Australia, New Zealand and Thailand where sales growth have also multiplied. Many buyers have been impressed by the sporty and versatile vehicle which has a fresh design, enhanced ergonomics and improved engineering.
“This all-new D-MAX phenomenon that has swept the various markets has been somewhat overwhelming. Needless to say, the attractive design, new and improved features and proven Isuzu reputation contributed significantly towards convincing customers to switch or upgrade to this all-new D-MAX model with its excellent value and a generous suite of features,” he said.
Lower roadtax with 1.9-litre engine size
The 1.9-litre D-MAX Premium with automatic transmission has been the most popular choice, accounting for close to 36% percent of the bookings. Although its 1.9-litre turbodiesel engine, fully compatible with Malaysia biodiesel, has a displacement which is the lowest in the market yet, the actual output is comparable to bigger engines. The engine size also makes the D-MAX popular especially to those in Peninsular Malaysia as the annual roadtax is significantly lower. In fact, 61% of overall sales have been in Peninsular Malaysia, a reverse of the traditional 60:40 balance where East Malaysia absorbed a bigger share of the vehicles.
D-MAX X-Terrain – the flagship truck
The new flagship model – the X-Terrain – powered by an improved 3-litre turbodiesel engine that offers significantly more refinement and performance. It accounts for some 17% of the total D-MAX and, despite the higher roadtax applicable, more than half of all the X-Terrain sales have come from Peninsular Malaysia.
Passenger car features in comfortable cabin
Part of the reason, apart from having comparable features to a passenger car, is the comfort and refinement in the cabin. The superior handling both on and off road also make it particularly popular with lifestyle buyers. And safety too is not forgotten as Isuzu has provided Advanced Driving Assistance Systems to help the driver avoid accidents or reduce the effects of collisions if they cannot be avoided.
Related: Test-drive of the new Isuzu D-MAX X-Terrain (video)
While the all-new Isuzu D-Max has made inroads into the lifestyle segment with its appealing new design and ergonomics, 81% of new owners have stated that they would utilize their trucks for both work too, underlining the inherently robust nature of Isuzu products.
“The response to this new model has been extremely positive considering the limited opportunities `prospects have had to fully experience the new model due to the strict movement controls and safety protocols. Our current aim is to ensure the smooth, safe and timely delivery of vehicles to our customers despite the various administrative and logistical concerns faced domestically and globally,” said Mr. Suzuki.
To find out more about why the latest D-MAX is a true game-changer and the variety of variants available to suit different requirements and budgets, visit the Isuzu D-MAX website at pickuptruck.isuzu.net.my or their Facebook page.
