Even if you don’t own a Bugatti (and only a small number do), you can still own a smartwatch which matches their cars in technology, materials and design. Together with Austria’s VIITA Watches, a new range has been developed named in tribute to the French marque’s hypercars: the Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo.
Each handmade smartwatch model offers an innumerable number of technical features, including 90 different sports, oxygen level in the blood, acceleration, and specifically for the Bugatti watch, a GPS tracking mode. To quickly adjust to new technologies and customer demands, VIITA has developed its own software.
More than 1,000 parts
The team that developed the watches comprised watch experts as well as IT specialists who integrated more than 1,000 individual parts. Forming the backbone of every smartwatch is the high-strength and hypoallergenic cover, forged from lightweight titanium. The display is a high definition 390×390 pixel LED touchscreen with 16.7 million colours, within a scratch-resistant housing of sculpted sapphire glass.
The bezel – located at the most exposed point on a watch – is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultraprecise CNC process. The bezels for all three models are made of scratch-resistant ceramic, elaborately finished by hand in a production process lasting 20 days. With the special key supplied, the customer can replace a bezel within one minute.
All types of data
The watch measures and stores numerous types of electronic data, among them health data. A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max.
The GPS sensor has been especially developed for the watch and has an entirely new level of accuracy and resolution rate. Wearers taking it to the racetrack can have their lap times and acceleration values logged automatically by the GPS sensor. This feature is applied for the first time in the world in a smartwatch.
Battery life is claimed to be up to 14 days between charges, made possible by a custom-built 445mAh power cell. As a statement of the quality of the watch, a warranty of 5 years is given.
There is the option of a tailored Bugatti rubber wrist strap or a bespoke titanium strap to complement the titanium theme of the case. It is also possible to customize the watches to reflect the owner’s personal style.
Priced from RM4,500
The watches will be available in the fourth quarter of this year and Bugatti is now accepting full prepaid pre-orders on Kickstarter. Depending on the model and spec, the cost would range from €899 to €999 (about RM4,500 – RM5,100).
