Rolls-Royce re-establishes its Coachbuild department to go beyond Bespoke
‘Coachbuilding’ may sound like an old or outdated term and it is indeed old – as old as the motorcar itself – but it is not outdated as it refers to the art and science of creating bespoke (custom-made) bodywork on a pre-assembled chassis. It was actually how cars were made before Henry Ford introduced … Continue reading Rolls-Royce re-establishes its Coachbuild department to go beyond Bespoke
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