The BMW Group has sustainability goals to reduce carbon emissions globally and affiliates throughout the world work in their own ways to support those goals. In Malaysia, BMW Group Financial Services Malaysia has announced a commitment to reforestation efforts in Borneo. These efforts are with a local social enterprise, Animal Projects and Environmental Education (APE Malaysia).
Helping mitigate climate change
Commenting on the commitment, Tobias Eismann, MD of BMW Group Financial Services Malaysia, said: “We recognise that climate protection is a shared responsibility. By playing our part in supporting planned reforestation efforts in the country, we look forward to helping mitigate climate change.”
He said BMW Group Financial Services Malaysia will be directly contributing to APE Malaysia’s Restore Our Amazing Rainforest (ROAR) programme which aims to create and reconnect important forest corridors that have been degraded by deforestation. “As a company, we are focusing more and more into tangible initiatives to support sustainability, beginning internally with our own initiatives to go digital in efforts to reduce paper consumption,” he added.
Contributions from financing contracts
The initiative will see contributions of RM100, made on behalf of BMW and MINI customers, for every funded contract (for financing purchases) of the following models – the BMW 330e M Sport, BMW 530e M Sport, BMW 740Le xDrive, BMW X5 xDrive45e M Sport, as well as the MINI Cooper SE Countryman ALL4. All funded contracts from May 1 to July 31, 2021 for the models mentioned are eligible for this initiative.
Every RM100 will contribute to 5 new trees planted at the Lower Kinabatangan Wildlife Sanctuary. Customers whose contracts contributed to the initiative will receive a photo, as well as an e-certificate with the GPS coordinates of their trees from APE Malaysia. The ROAR programme also serves to restore habitat for endangered animals which includes the orangutan and Borneo Pygmy Elephant, as well as to counteract carbon footprint.
Earlier this year, BMW Group Financial Services Malaysia also successfully raised over RM20,500 via BMW Engage for the upcoming phase of the BMW Safety 360° subsidy programme. The third phase of this programme will see over 300 more child carseat subsidies made available for parents in the local B40 community. The subsidy programme has delivered over 500 child carseats since its inception in late 2019.
https://www.piston.my/2021/02/10/bmw-group-financial-services-malaysia-contributes-over-rm200000-to-bmw-safety-360-subsidy-programme/
