Cycle & Carriage was the company that brought Mercedes-Benz to Malaysia 70 years ago; in fact, it was one of the first official importers of the German cars in Asia. While it is no longer the distributor in Malaysia, it continues to have a strong and dominant presence in the retail and aftersales side and has continued to upgrade the facilities in its Autohaus network.
Largest Mercedes-Benz Autohaus in the south
The latest example of its investments is in Johor Bahru where its outlet has been upgraded to become the largest Mercedes-Benz Autohaus in the southern region. The built-up area covers 142,000 square feet on a site that is over 224,000 square feet located along Jalan Skudai in the Tampoi area.
As with every Autohaus, the environment offers the luxurious automotive retail experience that would be expected from the brand. State-of-the-art technology and systems are incorporated to presents a retail experience that addresses the customer’s individual needs. Designed with a large open space and supplemented with custom daylight-emitting spotlights allows the customer to experience the true colours of the cars, all intentionally arranged in an arc to maximise visibility of every model displayed. Customers are invited to explore freely and fully immerse themselves in a journey across various touchpoints supported by digital tools and the latest in multimedia.
More than just ‘a point of sales’
The new retail experience allows for more face-time interactions between customers and the service team, making it more than just ‘a point of sales’ and instead, a point of experience. Even beginning the journey of owning a Mercedes-Benz is an experience of its own. Designed as a “black box” concept, the vehicle delivery room enables an experience-oriented journey of the hand-over process that is personal and memorable.
Mercedes-Benz Certified Body & Paint Centre
Besides the enhanced showroom, the Autohaus also has the only accredited and authorised Mercedes-Benz Certified Body & Paint Centre in the southern region. It is equipped with the latest automotive innovation and technologies as well as expertise to conduct structural repairs while upholding global safety standards specified by the manufacturer. With 35 work bays, up to 850 vehicles can be serviced each month, with owners enjoying the convenience of ‘Drop & Go’ and ‘Door-to-Door’ services as well.
“For more than 26 years, Cycle & Carriage has brought the Mercedes-Benz brand and experience to the southern region through our Johor Bahru Autohaus. Today, we unveil the latest manifestation of the Mercedes-Benz’s definition of luxury and all its accoutrements. This milestone could not have happened without the outstanding support from our partner, Mercedes-Benz Malaysia, and our remarkable team here. We are honoured to continue being entrusted to complement every vehicle bearing the world-renowned 3-pointed star with our Cycle & Carriage brand of exceptional service to our customers,” said Wilfrid Foo, CEO of Cycle & Carriage Bintang, at the recent opening of the facility.
“The future of automotive retail represented here is a concept that weaves the key elements of our design philosophy – sensual purity and spaciousness; it is more than just architecture. It creates an experience that seamlessly blends simplicity and craftsmanship that are unique to the brand,” said Dr. Claus Weidner, President & CEO of Mercedes-Benz Malaysia.
Cycle & Carriage Bintang sends the service centre to your home
