Even the wealthiest people will enjoy a drive into the countryside where they can have a picnic and enjoy the fresh air and natural environment. For Rolls-Royce owners, until recent times, this would have meant using a vehicle other than their Rolls-Royce (perhaps a Range Rover) which could comfortably go off-road. With the addition of the Cullinan to the range in 2018, they no longer need to use another brand as they can now enjoy ‘Effortless, Everywhere’ motoring with the SUV.
In addition to conveying its occupants to their destination with the same comfort and serenity as, say a Ghost or Phantom, the Cullinan offers two unique Bespoke features to ensure that, on arrival, they are equipped with everything required for their outing.
Designed as an original feature
The first is the Recreation Module, a motorised drawer cassette designed to fit securely and invisibly into the luggage compartment floor of the Cullinan. The idea for such a feature was originally included in the development of the model, the first SUV in Rolls-Royce history. While the Recreation Module adds to the Cullinan’s versatility and individuality, it does so without compromising the car’s spacious 2245 mm loading length and boot capacity of up to 1930 litres.
At the touch of a button, the Recreation Module slides open to reveal equipment, accessories and other items which can be personally selected by the owner. Whatever shape and size, the Bespoke department will create an individually tailored container for the item. The Recreation Module can be trimmed to match or contrast with the car’s interior and exterior colourway according to the owner’s preference.
Modular approach for different purposes
The Recreation Module provides up to 48 litres of space and the entire assembly can be removed and stored separately. The modular approach means that the owner can have different modules for specific hobbies and applications. For example, one Recreation Modules could accommodate guns for shooting, while another could be filled with equipment to fly a drone. A third could be all the necessary gear for a weekend of fishing.
One example was a personalised Urban Photography Recreation Module for use by photographer Mark Riccioni who, in 2019, was commissioned by the company to create a series of innovative and subversive images featuring Black Badge Cullinan, under the cover of darkness, among the distinctive automotive subcultures of Greater Los Angeles.
To support the project, a module was developed incorporating specialist equipment including a DJI drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location. The Bespoke Collective of Designers, Engineers and Craftspeople also found room for his noise-cancelling headphones, sunglasses and outerwear.
Hosting Service for picnics
The second feature is a permanent Bespoke feature for the Cullinan named the Hosting Service. This marries design, craftsmanship and engineering to offer a range of accessories to create the perfect beverage while enjoying beautiful vistas. Suited to hosting up to 8 adults, the Hosting Service comes complete with glassware and the utensils for creating a fresh cocktail or gin and tonic.
Elegant highball glasses are adorned with discreet Rolls-Royce monograms whilst wooden chopping boards are made of the highest quality American walnut. Additionally, space is provisioned for a light snack service.
A Viewing Suite
As well as the Recreation Module, the rear compartment can accommodate another Bespoke feature which is unique to the Cullinan. It offers seating looking rearwards which, in other SUVs, would be on the fold-down tailgate or boot floor. Rolls-Royce, however, provides a Viewing Suite with two seats. With the tailgate open, a touch of a button deploys the rear-facing seats sociably arranged on either side of a retractable cocktail table.
The price of a Cullinan, which has a 6.75 litre twin-turbo V12 engine, starts from RM1.5 million (excluding taxes) but it is unlikely that anyone pays that amount. Virtually every owner would specify some degree of personalisation and items like the Recreation Module and Viewing Suite would add to the final price.
Black Badge Cullinan – The King of the Night completes the Rolls-Royce Black Badge family
