Proton’s resurgence continued into 2021 with strong monthly sales for the first three months, with March recording the highest volume of 14,989 units (including exports). It was 26.2% higher than the February numbers, which is estimated at 23.5% share of the market, and this volume was also the best sales month since September 2013.
Maintaining its second position on the sales chart, Proton’s cumulative sales for the first quarter (Q1) of the year totalled 32,826 units, giving the brand its highest quarterly market share figure since March 2012.
The top-selling model in March was the Saga with 5,589 units delivered, an increase of 32.5% compared to February. The Persona, Iriz and Exora also posted their best figures for the year with the MPV being the leader in C-segment MPV sales.
SUV sales keep growing
SUV sales continued to grow and more vehicles could be delivered as the new production line at the Tanjung Malim factory enabled higher output. In total, 3,513 units of the X50 were delivered to customers while the X70 saw a month-on-month increase of 58.4% to 2,337 units. When combined, Proton set another internal record with 5,850 SUVs delivered, beating the previous record of 4,820 units that was set in February.
“After a soft start to the year, Malaysia’s automotive industry has finally hit its stride for 2021. We estimate Total Industry Volume to be over 63,000 units, suggesting all brands will post their best numbers for the year to date. For Proton, March was a very good sales month as we achieved our highest figure in 90 months but our sense of achievement is tempered by the fact that it could have been even better if we were able to produce more units,” said Roslan Abdullah, CEO of Proton Edar.
“As things stand, we still have a large order bank to fulfil so over the next few months, Proton will strive to increase production while maintaining our focus on delivering high quality products. We are also mindful that the PENJANA incentives are currently due to expire by the end June, so we aim to ensure as many customers as possible are able to enjoy the tax holiday given by the government,” he added.
More loan disbursements
“While the increase in unit sales of Proton vehicles has been our main focus, it is important to acknowledge the growth in loan disbursements by Proton Commerce Sdn Bhd, our in-house auto financing subsidiary. This proves we are offering attractive financing packages to our customers and can compete against other players in the automotive finance market,” Encik Roslan said.
Nearly 4,000 loans were disbursed in Q1 2021 with an estimated 1,700 contracted in March alone. The latter figure is equivalent to a 122% growth over February and overall, disbursements for the first quarter of the year are up by 141% over 2020.
“More importantly, customers can enjoy the convenience of purchasing and financing their new Proton from our authorized dealers, making our outlets a one-stop centre for all their Proton needs,” added Encik Roslan.
With greater attention to overseas business, Proton aims to double export volumes in 2021
