A Shell outlet that doesn’t sell fuel or lubricants? That’s pretty unusual but there is actually such a place. It’s Shell Malaysia’s first stand-alone deli out of the Shell retail stations and it’s located at the Abdullah Hukum LRT station in Kuala Lumpur (at the end of Jalan Bangsar where the New Pantai Expressway.NPE starts).
This is the first of Shell’s initiatives to go beyond the forecourt of its station network to give Malaysians a convenient ‘pit-stop’ during their daily commutes to ‘refuel’ themselves. At the deli by Shell, as the outlet is known, they can have a warm meal, caffeine boost, or a quick bite.
Explaining the new development, Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “As a mobility retailer, we are constantly innovating with the customer at the heart of our decision-making. We’re looking after not just vehicles, but people on their journey. As people’s busy lives require even more on the move convenience, we took this bold step to offer convenience and great food and drinks to commuters beyond our stations”.
Designed to provide extra convenience to Malaysians in their daily commutes, deli by Shell offers meals and beverages on-the-go featuring Shell’s signature deli2go delicacies, as well as local favourites including nasi lemak bungkus, ikan bilis doughnut, and Buttermilk Chicken rice bowl. There are than 20 food items on the current menu, including combos that provide a drink as well.
“LRT riders can now enjoy extra convenience at deli by Shell amidst their busy schedules. We want customers to enjoy Malaysian comfort food, whether it is a hot cup of Kopi O or a pack of freshly prepared nasi lemak. Shell strives to provide customers with that extra ‘oomph’!” he said.
Realisasi Impianmu Bersama Shell aims to give support to aspiring SME entrepreneurs
