As mentioned earlier, the new badge for the Peugeot brand will make its first appearance on the new Peugeot 308, which now enters its third generation. Revealed today, the new hatchback continues to share its appearance with other recent models but has significant change under the skin.
It is a larger car than before, with a wheelbase that is 55 mm longer and the body over it extended a further 110 mm. The beneficiaries are the occupants, especially those in the rear, who have more space. The overall height has also been lowered by up to 20 mm in the interests of aerodynamic efficiency so from being rather bulbous before, it has a sleeker profile.
Further evolution of i-Cockpit
In terms of technology, the new 308 has the latest-generation driving aids and a further evolution of the i-Cockpit with 3D technology. It also comes with i-Connect Advanced, an infotainment system that is said to be intuitive to use and always connected.
Depending on the market, there will be combustion engines – petrol as well as diesel – and also plug-in hybrid powertrains. This is another step towards Peugeot’s aim of offering an electrified variant across its entire model line-up by 2025. It will be interesting to see if we get the hybrid powertrain as a way for Berjaya Auto Alliance Sdn Bhd (BAASB), the new distributor, to discard the legacy of the previous engine. The combustion engines will be a 1.2-litre 3-cylinder petrol unit (108 bhp or 128 bhp), and a 1.5-litre 4-cylinder diesel with 128 bhp.
Hot hatch variant with 300 bhp and AWD
Like many new models from the French Group, the new 308 sits on the EMP2 platform – shared with the Citroen C5 Aircross, Vauxhall Grandland and DS 7 Crossback. The hybrid variants are front-wheel drive but there will also be a PSE (Peugeot Sport Engineered) 4-wheel-drive hot hybrid hatch with around 300 bhp.
A late-life update for the outgoing 308 introduced elements of Peugeot’s current i-Cockpit interior layout but the latest generation gains an updated set-up that mirrors the predominantly digital and angular design of other Peugeot interiors.
A key development is the small steering wheel, which features sensors to detect the driver’s grip levels when using driving aids. This downsized, performance-inspired steering wheel houses certain controls for the infotainment system and driver aids. However, the centrally mounted 10-inch touchscreen – angled slightly towards the driver – replaces the majority of physical buttons and switches. A row of so-called ‘i-toggle’ switches below this screen can be individually configured to control separate functions, according to the driver’s preference.
Innovative ‘high-vent’ architecture places the air vents in the optimum position for efficiency and comfort. This layout also ensures that the standard 10-inch central touchscreen, located slightly lower than the digital cluster, is closer to the driver’s hand and eye line for easier and safer operation.
The air conditioning system also benefits from the addition of the AQS (Air Quality System) which constantly monitors the quality of the air entering the vehicle and is capable of activating air recycling on its own. Some variants of the new 308 feature Clean Cabin technology, an air treatment system that automatically filters out polluting gases and particles. The prevailing outside air quality is displayed on the central touchscreen.
The driver gets a new compact control for impulse selection of the modes (Reverse, Neutral, Drive) and two buttons (Parking and Manual) of the 8-speed automatic gearbox. There’s also a Driving Style Selector to choose different driving modes (Electric, Hybrid, Eco, Normal and Sport), depending on the powertrain and driver’s preference.
First model for BAASB?
It’s likely that BAASB will be starting off with this new model, given that it is the first with the new brand identity. Whether it will be assembled locally is the question; Peugeot already has an assembly plant in Gurun, Kedah, and the 308, being a high-volume model, would certainly be a good candidate for adding to the line. That would help to moderate the price and stay competitive.
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