BMW’s iDrive interface has been around for some 20 years now and with each version, users – primarily the driver although it is also designed for passenger use – have gained better interaction and ‘intelligence’ with the system. Soon iDrive8 will make its debut in the new iX and i4 models with a new generation of displays, controls, software, and extremely powerful connectivity and data processing.
The new iDrive 8 can constantly process large amounts of not only self-generated data but also data collected from the BMW Group vehicle fleet to implement the driver’s wishes in a context-related way. Paving the way for greater personalization is BMW ID, a system which recognizes repetitive situations, learns from them and provides suggestions on how functions can be activated accordingly. Remote Software Upgrade allows the new iDrive to benefit from regular over-the-air improvements, integrate additional functions and stay up to date – without the owner having to bring the car to the service centre.
The integration of third-party apps is more comprehensive than ever too. The most important applications in each individual market around the world can be imported seamlessly into the vehicle’s operating system. The display and operation of these apps will be familiar to customers from their smartphones, expanding the functionality of in-car systems.
Simplifying management of systems
BMW’s iDrive appeared in 2001 with the 7-Series of that model year. It ushered in a new era of in-car operating technology with the aim of getting a grip on the constantly expanding array of functions. As more and more electronic systems could be incorporated for safety, comfort or convenience, it was important that the driver manage them easily and intuitively.
BMW’s paradigm shift with the iDrive minimized the buttons and controls throughout the cockpit and in their place was a colour screen in the centre of the instrument panel (the control display) and a rotary dial on the centre console (the iDrive Controller). This multifunctional system allowed drivers to control a large number of vehicle settings, entertainment, navigation and telecommunications functions with a single operating tool. Within the space of a few years, iDrive effectively became the new industry standard and proved to be extremely future proof.
20 years later, the developers and designers focusing on user interaction and on the user experience have faced a new set of challenges – a constant stream of new functions is joining the fray, functions are gaining in complexity all the time, and operating them needs to become easier and more natural.
The BMW cars of today are intelligent and able to build a detailed picture of their surroundings and make sense of it using modern sensors and data processing. They are permanently connected to the BMW Cloud and therefore benefit from the combined computing power, long-term and real-time data, machine learning, and swarm intelligence generated by the 14 million connected BMW vehicles out on the roads.
The developers of the new iDrive have carried over the car’s expanded technical abilities into an all-embracing user experience distinguished by its intelligent symbiosis of hardware and software. Looking ahead, the car will become an increasingly smart and automated device which maintains a natural dialogue with the user. This interaction will involve the user simply making iDrive aware of their wishes and requests, while the system learns how its user behaves, comes up with suggestions in real time (based on an extensive pool of detailed knowledge) and actively proposes them to the driver – who then only needs to confirm.
What began with the introduction of a rotary dial and a digital display is now an all-encompassing, intelligent, multi-sensory experience tailored to the user. It brings about another paradigm shift – this time to a natural dialogue between the user and their vehicle: more intuitive, personal, but also engaging.
The new iDrive 8
The first BMW vehicle to receive the new iDrive 8 system will be the iX all-electric Sports Activity Vehicle (SAV). In order to provide an improved interactive experience with this more technologically sophisticated and complex product, voice control and touch functions of the BMW Curved Display are prioritized. The number of buttons and switches has been reduced by almost half compared to current vehicles. At the same time, control clusters for relevant and frequently used basic functions are retained where customers expect to find them.
The control panels on the center console and instrument panel have an all-new minimalist design. The familiar iDrive Controller is the central control element. The Touch Controller is designed in an extremely smart glass-effect finish while the colour and materials used for the centre console give it a very sophisticated appearance.
The Controller is enclosed by a panel with a High-gloss Black frame, a glass-effect surface and white backlit buttons. On the centre console, the control surface with active haptic inputs subdivided by feeler bars is used to select the iDrive menus, My Modes and other functions. The Controller, the rocker switch for gear selection, the audio roller control and the seat adjustment buttons can also be specified in an optional polished crystal finish.
The new generation of iDrive brings with it a new design language with eye-catching graphics, modern colors, futuristic textures and forms and expanded use of light to create an immersive visual experience. At the same time, the user interface has been optimized to present just the right amount of information in an easy-to-understand way.
The extensive individualization options available for the screens in the instrument display can be accessed quickly via the function keys on the steering wheel. The two-axis operating system enables user-friendly vertical list navigation of on-screen content with the rotating key, as well as toggling between menus by tilting the key horizontally.
BMW Intelligent Personal Assistant
The new generation of iDrive also brings additional abilities for the BMW Intelligent Personal Assistant. For a more personal interaction, users can still give the system a name of their choice, which they then use as a prompt. The BMW Intelligent Personal Assistant has an important role to play in creating a natural dialogue between the user and their vehicle. The personal assistant is the central interaction interface with the user – the ‘face’ of the in-car intelligence.
To also enable non-verbal communication with the vehicle occupants in the future, the user experience designers gave the BMW Intelligent Personal Assistant a visual form that also allows it to display gestures. This was based on studies with test persons who were asked to answer selected questions non-verbally. Their movements were recorded, and patterns were established in how certain moods and activities were expressed. These patterns were carried over to the new geometry of the BMW Intelligent Personal Assistant’s visual image with the help of insights from art, as used in the making of animated films.
The personal assistant follows the shy tech principle of design in terms of how and where it is visible. When it is spoken to, it appears in a fluid animation on the relevant screen (information or center control) area and spreads out over the displays. The BMW Intelligent Personal Assistant can distinguish who is talking to it. If the driver is actively engaged, the Intelligent Personal Assistant’s visual image appears in the right-hand area of the information display or in the BMW Head-Up Display and signals its readiness to accept spoken instructions. If prompted by the front passenger, the assistant’s image appears in the right-hand area of the BMW Curved Display
When interacting with the BMW Intelligent Personal Assistant and using the new iDrive 8, drivers benefit from increased personalization of the user experience based on the BMW ID. Current BMW ConnectedDrive customers are able to use their existing credentials to access their BMW ID. In future, it will be possible to securely store more personalized settings in the BMW ID and transfer them between vehicles. Once the BMW ID has been loaded, the driver will receive a personal greeting which will include the customized profile image that can be uploaded in the My BMW App.
Technology and connectivity
The iDrive 8 is the most powerful and encompassing technology ever created by BMW. In recent years, there has been a huge increase in the software scopes for the iDrive system. Today, BMW’s iDrive handles a wide array of tasks that extend far beyond a conventional display and operating concept. These range from integrating telematics and connected services to data processing and preparation, connecting to devices and deep integration of third-party apps or projected modes, as well as seamless integration of cloud-based services like BMW Maps.
The BMW Group has been developing the central control unit and software integration platform in-house, entirely on Linux since 2013. Having complete control over software is crucial for creating a stable, upgradeable, high-quality system that distinguishes the brand. In the past, the BMW display and iDrive system has been overhauled on average every 3 years, a cycle that is roughly half as long as the complete product development cycle for a vehicle.
In the era of fast-paced digital development, it is no longer enough to completely update a model’s digital features every three years, and this resulted in a fundamental change of approach in 2018. The arrival of Remote Software Upgrade means owners have been able to keep their vehicle up to date with the latest software at all times. New functions can be imported quickly and easily over the air, either using the car’s built-in SIM card or via the My BMW App. Remote Software Upgrade has a crucial role to play in the new iDrive 8 by offering the possibility of performing extremely complex and large software updates in areas such as driving assistance and partial automation.
5G mobile technology
The iX will be the first premium model available worldwide that is compatible with 5G mobile technology. 5G offers extremely high data bandwidth and low latency – meaning fast data transmission – and also expands the possibilities for connectivity between the vehicle and its environment. It forms the basis for real-time reception and transmission of large volumes of data and sensor system information to the BMW Cloud. Together with the quality of service offered by the 5G network, this will bring about significant enhancements and innovations in the areas of entertainment, infotainment, automated driving and road safety. The iDrive 8 has been prepared for making optimum use of the data speeds offered by 5G.
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