Castrol is bringing back its annual Castrol Hari Mekanik Malaysia for 2021 and as in 2019, the event honours mechanics throughout Malaysia, being the only one of its kind in the country. Castrol is honouring mechanics’ dedication to the automotive service profession throughout March 2021 through a fully virtual experience with social media activations, giveaways and advertising.
These experiences aim to increase awareness for mechanics’ importance to Malaysian society and how they keep the economy moving though trying times of the pandemic. The campaign features a social media contest and is themed ‘Beat of Mechanics’.
Social media users who participate will be required to demonstrate their talent for dance moves by making a short video of their own, based on the #beatofmechanics music and predefined choreography displayed in the video coupled with their own creativity. The short video must also feature a vehicle, as a tribute to mechanics.
Through this celebratory contest, Castrol aims to promote appreciation of the work and contribution of mechanics behind the scenes, as well as highlight the brand’s continuous commitment to bringing new and engaging experiences for the community.
Over the past 12 months, vehicles such as ambulances, police cars, logistic trucks and delivery vehicles have been heavily depended on by essential services to support Malaysians staying at home – contributing to the country’s recovery from the pandemic. Castrol Hari Mekanik Malaysia aims to recognise mechanics across the country who continue to perform vehicle maintenance and repairs as equal contributors to our nation.
“We are immensely pleased to be able to celebrate so many inspiring Malaysian mechanics that have gone the extra mile through these challenging times. We at Castrol believe that mechanics display the unwavering spirit of Malaysians. Their unyielding passion, commitment and dedication they continue to demonstrate is evident in how patients, goods, and workers continue to arrive at their destination safely.” said Castrol Malaysia & Singapore Marketing Director, Keow Mei-Shan.
“We know people are turning to social media more than ever to stay in touch with family and friends, and the fully virtual campaign will make it easy for them to share their support and appreciation for our mechanics” she added.
