Demand for automotive leather seats has increased substantially since the 1960s with the rapid growth of the automotive industry. Once found only in the most expensive models, leather upholstery is now available as standard or as an option in all price ranges of cars.
With this trend taking place, DK Leather Seats Sdn Bhd (DKLS) has risen to the challenge of differentiating themselves by venturing into the Business to Consumer (B2C) market under their domestic retail arm brand, DK Schweizer. DKLS has always placed particular emphasis on quality, affordability and style as their signature for the product range that adds value to customers lifestyle. DKLS aims to provide bespoke services to end-users who wish to have their very own personalised and customised leather seat for their vehicle.
Global presence in leather upholstery business
Being a prominent leather upholstery manufacturer with a global presence for leather seat production since 1997, DKLS manufactures, distributes and installs automotive leather seat covers for the Original Equipment Manufacturer (OEM), Pre-Delivery Inspection (PDI) and Replacement Equipment Manufacturer (REM) market segments with multiple international marques.
Staffed with talented master craftmanship and leather from tanneries in Italy and South America, the DKLS factory is also equipped with the latest technology and automation, ensuring high production and efficiency to meet the demand of customers whilst minimizing wastage and keeping its carbon footprint small.
Pioneering innovation and creativity
Director of DK Leather Seats Sdn Bhd, Lesley Koek, said: “We strive to become a pioneer in combining innovative and creative car leather seat designs for the masses which embodies the latest technology, quality and styling that is value for money “.
DKLS has their own in-house research and development team that continuously works diligently towards developing materials and customisable templates for the latest car models, both domestic and foreign, with now over 10,000 seat patterns and car models in their database.
“Ultimately, we want our customers to experience the feeling of luxury and comfort at a reasonable price, regardless of the vehicle their own. These are first-of-its-kind product offerings in the region to meet individual expectations who desires to have an enjoyable driving experience. Also, customers would not need to worry about the leather fittings as we have an in-house test centre that ensures all materials and fittings are put through vigorous and meticulous Quality Control testing for durability and reliability are not being compromised,“ Mr. Koek said.
Tested and certified by TUV Rheinland Group
He added that, besides the company’s unwavering attention to detail, dedicated computerised airbag sewing machines for leather seat covers with airbags are used to ensure the finish products are tested and certified by Germany’s TUV Rheinland Group in compliance with airbag installation standards.
With the introduction of DKLS expansion into the B2C market, DKLS is set to be a game-changer and trendsetter for car seat personalisation and customisation whilst delivering quality, durability and value for money products for customers enjoyment at a premium level of comfort.
