Shell FuelSave 95 is a high quality, proven petrol with robust capabilities that deliver extra kilometres. Now, with Shell Malaysia’s latest brand campaign – Shell FuelSave 95 Ekstra Kilometre, Ternyata Berbeza – motorists are invited to take a refreshed look at its Shell FuelSave 95 proposition.
Benefits of Shell FuelSave 95
Designed with DYNAFLEX technology, Shell FuelSave 95 saves fuel with reduced friction by up to 90% in critical engine parts to maximize fuel economy. At the same time, it also keeps the engine clean with up to 95% of deposit formation prevented. Finally, there is the extra protection available against wear, corrosion, and deposit build-up, thanks to its ‘Triple Action’ formula.
These key benefits align closely with the findings from a consumer study which revealed that Malaysians chose ‘better mileage’ and ‘cost-savings’ as their top considerations for a quality maingrade fuel. Taking a leaf from the study, Shell Malaysia embarked on the refreshed brand campaign to give Malaysians what they asked for in top quality maingrade fuels: extra kilometres without extra cost.
Invitation to experience
“We place customers at the heart of everything we do; all our fuels are developed with their needs in mind. With the current COVID-19 pandemic affecting many Malaysian households financially, we resonate strongly with our customers and understand that a little extra goes a long way. Shell FuelSave 95 aspires to deliver instant fuel economy from the very first drop and is the smart choice for customers. But don’t take my word for it, try it today and experience for yourself the difference of Extra!” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn. Bhd.
To initiate the launch of the campaign, Shell treated Malaysians to a campaign teaser video showcasing not all fuels are created the same, while highlighting Shell’s promise of Extra. There will be more engaging content in this campaign, including a heart-warming TVC that follows the story of a loving Dad who takes care of his baby, with the help of Shell FuelSave 95.
To make the journey extra rewarding, Shell Malaysia has partnered with BonusLink to give customers up to 4X Points whenever they spend a minimum of RM50 to refuel at Shell.
