UMW Toyota Motor (UMWT) has a new brand pillar and branding initiative known as Toyota Synergised Mobility (TSM), driven by Toyota’s advanced technologies. With its leadership in the automobile industry and growing as a mobility services company, Toyota has developed numerous innovative, advanced and cutting-edge technologies. Through Toyota Synergised Mobility, these advanced technologies will be simplified for easier understanding and their relevance explained.
“Toyota is moving beyond being just a manufacturer of cars to other forms of mobility for modern lifestyles. In pursuit of this, it creates innovations featuring cutting-edge technologies with the potential for expanding the possibilities of future mobility for the wider community. With Toyota Synergised Mobility, the public will gain greater awareness of the new and available technologies – as well as what is to come in the future. There will be even greater synergy between man and machine,” said Akio Takeyama, Deputy Chairman of UMW Toyota Motor.
TSS and TNGA
Two examples of the latest technologies are Toyota Safety Sense (TSS) and Toyota New Global Architecture (TNGA), both available and associated with the latest models. They make possible features which exemplify the meaning of ‘smart motoring’ to enhance safety, comfort and performance. With TSM, the customer will be able to see the synergy between trust and technology as it applies to his or her daily life.
Under the All About The Drive theme, introduced in 2016, UMWT will apply Toyota Synergised Mobility to bring to the forefront the technological leadership of Toyota that will be used to make ever better cars. Over the past 5 years, the brand has undergone a rapid transformation of its image, gaining a perception of being more sporty, youthful and exciting. This has been largely supported by the TOYOTA GAZOO Racing (TGR) brand which has been used for events such as the TGR Racing Festival, GR Velocity E-Sports Championship, GR Garage and GR high-performance products.
New technologies to come
While the Toyota brand now has greater appeal with an energetic, fun-to-drive, sportier character, TSM will propel its image of being advanced, innovative and cutting-edge. TSM will also pave the way for new Toyota technologies to be introduced very soon, symbolising Toyota’s synergy with the future, living with tomorrow’s technologies, today.
“We believe that technology should be simple, yet intelligent. With Toyota Synergised Mobility, UMW Toyota Motor will present to Malaysians a new aspect of the brand which is advanced, cutting edge and innovative,” said the President of UMW Toyota Motor, Ravindran K. “Customers will understand and embrace ‘Smart Driving’ with Toyota where they will enjoy and experience seamless driving experience where technology is in perfect synergy – designed for and by humans.”
More about Toyota Synergised Mobility can be found at toyota.com.my/synergised-mobility.
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