Cautiously optimistic about the future, Perodua has set a target of delivering 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 which got it a 41.6% market share and continued market leadership The 2021 target is close to the volume achieved in 2019 which was 240,131 units.
For 2021, the Malaysian Automotive Association has forecast a Total Industry Volume of 570,000 units. This is 8% higher than the 529,434 units achieved in 2020.
The Malaysian carmaker continues to see strong demand for its existing models, with help from the sales tax exemption being extended until June 30 this year. “With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President & CEO, Dato’ Zainal Abidin Ahmad.
He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.
Purchasing more from local suppliers
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the carmaker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021. “In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal added.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
Transforming for customers’ benefit
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.
He explained that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities. “More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” he said.
Perodua is also expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers. With the huge volume of its vehicles on the road all around the country, the aftersales side of the business obviously generates a lot of income.
Perodua registers record number of vehicles in one day – over 5,000 units
