Toyota Mobility foundation selects 6 finalists for CATCH program

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Toyota Mobility foundation selects 6 finalists for CATCH program

Toyota, although a leading vehicle manufacturer, also gives attention to mobility and city planning challenges and issues. After all, its products are related in various ways, and helping to create a better environment for all is important.

This is being done through the Toyota Mobility foundation (TMF) which last year launched the CATCH – City Architecture for Tomorrow CHallenge – program involving Kuala Lumpur. Despite the continuing impact of COVID-19, the CATCH program progressed through the application stage in May, receiving over 90 entries from 20+ countries.

The Semi-Finalist stage concluded in last month, and with support and insights from strategic and data partners, the Semi-Finalists obtained an understanding of Kuala Lumpur’s mobility issues for their Proof of Concept (PoC) development over a 6-week period. An esteemed panel of 8 judges from various fields of expertise such as government, sustainable mobility, venture capital, technology, and industry virtually assessed the 16 Semi-Finalists.

TMF identified 6 teams as Finalists rather than five teams as originally planned. The following six teams are deemed to be best suited to CATCH’s problem statement and the five assessment criteria of creativity, feasibility, sustainability, desirability and technicality. These teams will be asked to further develop their MVPs and, at this stage, each will receive a grant of US$125,000 of financial support to drive testing and implementation of intelligent data-driven, connected solutions, aimed at a more efficient, innovative, secure and sustainable city of Kuala Lumpur.

“CATCH was designed to grasp groundbreaking innovations, and we were impressed by the ideas of 16 strong Semi Finalists who showcased new data driven mobility and city planning focused solutions. Though it was very difficult to narrow down the selection, as Toyota Mobility Foundation, we are very excited about the six Finalists and what they can deliver in the Minimum Viable Product stage to improve the quality of life of the residents of Kuala Lumpur,” said Pras Ganesh, Director of Programs of TMF.

TMF will continue to work together with strategic partners including DBKL (Kuala Lumpur City Hall), the Malaysia Digital Economy Corporation (MDEC) and its data partners – Prasarana, MapIT, and Grab – to support the finalists until the selection of a final winner in April-May 2021. This support includes the financial grant by TMF and incubation and mentorship provided by experts and judges supporting this CATCH program.

“Kuala Lumpur City Hall is looking forward to a practical and workable solution to be implemented to ease congestion and disperse traffic more effectively,” said Yu Chuan Hock, DBKL’s Director of Urban Transportation.

TMF hopes to utilize the insights gained through this challenge to solve mobility issues in other regions and countries in the future.

The Toyota Mobility Foundation was established in August 2014 to support the development of a more mobile society. The Foundation aims to support strong and equitable mobility systems. It utilizes Toyota’s expertise in technology, safety, and the environment, working in partnership with universities, government, non-profit organizations, research institutions and other organizations to address mobility issues around the world.