Isuzu Malaysia continued to be the dominant player in the commercial vehicle market in 2020. From the official data issued by the Malaysian Automotive Association (MAA), the total volumes for Isuzu place it as No. 1 truck for the 7th consecutive year and light-duty truck for the 11th consecutive year.
In 2020, Isuzu Malaysia delivered a total of 4,747 vehicles in all segments, and its record success as the most preferred light-duty truck brand in Malaysia for the 11th consecutive year was achieved by the flagship ELF truck with total sales of 4,551 units.
Highest market share
“Isuzu Malaysia is extremely delighted to have wrapped up the year 2020 with great achievements and to welcome this new year with double celebrations after having secured the top position for both truck and light-duty truck brand categories once again,” said Koji Nakamura, CEO of Isuzu Malaysia.
“The total number of trucks we have sold last year is the highest market share that we have recorded since Isuzu Malaysia Sdn Bhd was established. Last year was also our company’s 40th year anniversary in Malaysia, so this success is definitely a notable milestone for us,” he said. “It is also a reflection of our teams’ unrelenting commitment in making strong progress on our business execution. Our focus is to constantly strengthen the quality of our products and efficiency of our services to serve our customers better.”
“The pandemic situation in the past year had posed many extraordinary challenges for many people and companies across all industries. Despite the uphill market environment, I am pleased that we have managed to stay on course and effectively maximized our resources to help our customers move forward with their business operations,” Mr. Nakamura added.
Continued strategic initiatives
Despite the challenging market situation during the past year, Isuzu Malaysia took continued dealership network expansion, product innovation and ensured timely delivery of new trucks to customers. These strategic initiatives sustained sales growth, complemented by enhancements to service quality for increased customer satisfaction.
Enhanced ELF launched
During 2020. the enhanced Isuzu ELF was launched which offers the Isuzu Safety Plus platform. Besides the combination of safety system upgrades, the enhanced ELF also has B20 biodiesel compatibility and greater warranty benefits. The enhancements are available in 19 variants of the model which offers the widest range in light-duty truck market.
“Isuzu Malaysia’s strategy has always been built around having satisfied and productive customers and I am glad that our achievements had demonstrated a well-performed year for us. I would also like to commend and thank all our employees and skilled dealership teams for always making extra efforts for our customers. Their dedication has contributed hugely to Isuzu Malaysia’s uninterrupted leading position,” said Mr. Nakamura.
“Looking ahead in this new year, I believe that Malaysia’s economy will slowly but steadily improve, and many industries will further recover too. Although Isuzu is now well-known for offering a wide range of trucks that have become the preferred choice for quality, durability and cost-efficiency, we will continue to remain focused on providing more excellence and value to all our customers. Importantly, Isuzu Malaysia’s aim this year is to continue rendering assistance in essential services, ensuring smooth delivery of products and making contribution for people’s daily life and business,” he promised.
To know more about Isuzu’s range of vehicles and locations of dealerships in Malaysia, visit www.isuzu.net.my.
Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty
