While the Dubai police force has gained fame for having a number of supercars in its fleet, there is no car industry of significance in the United Arab Emirates (UAE). However, there is a company there which personalises and refines cars for the supercar owners. Its name is Huber and it recently showcased a project that pays tribute to Lamborghini Aventador which celebrates its tenth anniversary.
Called ‘ERA’, the supercar has a new kind of aero package, and the team aspires to usher in a new way that automotive design thinks about the aftermarket. Basically, the company’s version has front and rear bumpers with an entirely new design in carbonfibre, and an optional carbonfibre bonnet as well. Additionally, the parts will be available in exposed carbonfibre in various colours.
“While we might be the new kid on the block, we feel that when designing new aero packages for a car, you have to consider both a clean sheet of paper and the North Star of its pre-existing DNA as your guide,” said founder Sean-Peter Huber who, like many in his team, have a background in automotive design. This new generation of designers is driven by the common understanding that the aftermarket can apply new aesthetic elements and functionalities to the techniques of carmakers’ design studios to create a new, improved rendition on some of the world’s most revered supercars.
The fully funded project has nothing to do with Lamborghini and production is complete with first bumper units already promised to select Aventador owners worldwide. Prices are not mentioned but it is obviously the beginning of a new business venture for the company.
It’s not known how long Huber has been in existence although its website says that ‘Huber’s founding mission was to give rise to one-off designs, over the years, the company has developed and evolved a diverse design collection ready for production’.
“The team aims to get many of these designs on the road,” Huber explained, “and the ERA is just the beginning of a range of designs we wish to bring to fruition”. They aim to build a new community of collectors and car enthusiasts who will appreciate professional automotive design in the aftermarket business.
