Jeep is a highly recognisable brand globally although it has not had much of a presence in Malaysia. Perhaps that’s partly because we were not associated with America much, being a British colony, and where 4×4 vehicles were concerned, it was the Land Rover that has had a long presence on our roads. Most Malaysians know Jeep for its original Wrangler that was based on the World War II vehicle although the range today is much wider.
The only time that Jeep had a lengthy period of sales in Malaysia was in the 1990s when an MBf automotive unit took on the franchise. It sold the Jeep Cherokee (which was also assembled locally in Johor) and then tried to sell the bigger Grand Cherokee. The Cherokee sold reasonably well but then came the financial crisis of the late 1990s and Jeep was one of the casualties. The moment the numbers dropped below 4 digits, the Americans who were here to support marketing packed up and went home, and Jeep didn’t bother to renew the contract. DRB-HICOM had a go some years back but with the way the models were priced, most people preferred the more established alternative SUVs in the market.
First time with 3 rows
So Malaysians don’t know much about Jeep and won’t know much about the range to know that the Grand Cherokee has 4 generations since 1993 and this week, the fifth generation has made its debut. Besides being a full model change – meaning a complete redesign – the new Grand Cherokee has a wider range with the addition of the Grand Cherokee L, a longer version which has 3 rows of seats, a first for the model.
The platform is a totally new one and has been specially developed for the new generation. Like the Cherokee, the Grand Cherokee has also had monocoque construction or what the Americans like to call unibody, which is just like a passenger car’s. Many of the full-sized (large to us) SUVs in America continue to have body-on-chassis construction which is similar to pick-up trucks.
Weight-saving has been a priority for the engineers and besides using high-strength steel for 60% of the structure, aluminium is also used in many areas. These include the bonnet, rear door and front subframe.
Passenger car-type bodyshell
The unibody construction allows the Grand Cherokee to have a more passenger car-like feel, and multi-link independent suspension is used all round. For those who want more comfort, air suspension is also available and allows variation of the ride height to tackle more difficult terrain.
Powertrains are typically large, with displacements of 3.6 litres and 5.7 litres, both with 8-speed automatic transmissions. Like Land Rover, Jeep also draws heavily on its 4×4 heritage and for the Grand Cherokee, there are three 4×4 systems available. To reduce fuel consumption, the systems are able to disconnect the front axle automatically when the situation permits.
New seating structure
As mentioned earlier, the Grand Cherokee can now have up to 3 rows of seats to accommodate up to 7 people. The additional row is being offered as customer feedback indicates demand for it. This required a new seating structure to be developed for the Grand Cherokee L, apart from the new platform.
Up front, the dashboard layout has been entirely changed, with a 10.3-inch frameless digital meter panel ahead of the driver, and an 8.4-inch touchscreen display panel in the middle for infotainment. There’s the option of a larger 10.1-inch screen for the top variant as well as a 950W/19-speaker audio system custom-tuned by McIntosh Laboratory. As with most new vehicles nowadays, there are multiple connectivity choices including Apple CarPlay, Android Auto and UConnect 5.
New generation of interiors
“The objective for the interior design team was to create a unique statement for 2021 Jeep Grand Cherokee L. We viewed the overall design process through a wide lens that allowed us to use a new generation of Jeep interiors,” said Chris Benjamin, Head of Jeep, Chrysler and Advanced Interior Design, FCA. “While the Jeep Grand Cherokee interior has been synonymous with sophistication, our approach to the three-row version was to showcase distinguished details, handcrafted materials and modern amenities that pair seamlessly with its tailored exterior.”
The new Grand Cherokee L will be the first into the showrooms during the second quarter of 2021, while the 2-row and 4xe hybrid versions will come later in the year. For the immediate future, the Grand Cherokee L will only be available in North America and will not be exported to Europe, Middle East and Africa until the end of this year.
