Honda Malaysia has again claimed the No.1 position in the Non-National segment of the Malaysian car market, with a total of 60,469 vehicle delivered in 2020. This is the sixth consecutive year that the company has been in the lead position after the two Malaysian makes.
Announcing the achievement, Honda Malaysia’s Managing Director & CEO, Toichi Ishiyama, said: “The year 2020 may have been challenging but we have managed to maintain our undisputed No.1 position in the Non-National Segment for the sixth consecutive and for that, we are truly humbled by the support we have received.”
City accounted for 34% of sales
Mr. Ishiyama said that the City, being the most popular Non-National B-segment model among Malaysians, was the biggest contributor (34%) to the total volume. “Officially launched in October 2020, the all-new City recorded highest monthly sales in its history with over 5,500 units sold in the month of December 2020. It also received positive response from the market with more than 15,200 bookings to date, making it one of the highest booking figures for a newly launched model in Honda Malaysia in the second half of 2020.
The second best-selling model was the Civic, followed by the HR-V, which contributed 20% and 17% to the total sales volume, respectively.
Mr. Ishiyama also expressed gratitude to the Malaysian government extending the sales tax exemption incentive. “We sincerely thank the Malaysian government for the extension of sales tax exemption until June 30, 2021 which will allow many Malaysians to purchase cars with extra savings. As we move on in 2021, we will continue to support the government’s efforts to curb the pandemic which is still active nationwide,” he said.
City RS e:HEV due this month
While the City S, V and E variants (priced from RM74,191.27, excluding 10% sales tax) with the new 1.5-litre DOHC i-VTEC powertrain have been on sale since October, the all-new City RS e:HEV variant will be available from this month. The RS e:HEV variant is a world-first with its intelligent Multi-Mode Drive (i-MMD) powertrain.
This electrified powertrain is an advanced hybrid powertrain with 2 motors and an Electric Continuous Variable Transmission (e-CVT). Together with a 1.5-litre petrol engine, the i-MMD powertrain can generate up to 253 Nm of torque, an exceptional output for its size. Maximum power output is 108 ps which can take the City beyond 170 km/h and yet consume fuel at a claimed rate of 26.5 kms/litre.
Test-drives and viewing of the new City can be done at all authorised Honda dealerships nationwide. To locate a dealership, visit www.honda.com.my and bookings can also be made online.
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