Team Fordzilla's P1 ultimate virtual racing car turned into a real model

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Team Fordzilla’s P1 ultimate virtual racing car turned into a real model

Four months ago, Ford’s Team Fordzilla unveiled a world-first at this year’s gamescom event which was described as ‘the ultimate virtual racing car’. Designed with collaboration between Ford designers and the gaming community, the car was developed under the codename ‘Project P1’. At that time, Ford also announced that it would build a scale model of the P1 concept before the end of the year at its design studios in Germany.

The model has now been completed and was recently unveiled online. While seeing real cars transferred to computer games is commonplace, this is the first-ever time an automaker has brought to life a gamer-collaborated virtual car – yet to be featured in a game – with a physical model. It’s part of its continuing theme of exploring the parallels between the real-world and the virtual one, with learnings from design in the digital world being applied to concepts for reality.

Gamers chose the design features
The journey of the Team Fordzilla P1 racing car started in March this year when gamers were asked to vote on the package and features of the car on Twitter, including seating configuration, engine position and cockpit definition. Nearly a quarter of a million fan votes were submitted throughout the polling process.

The innovative Team Fordzilla P1 racing car features an exterior designed by Arturo Arino and an interior that was the vision of Robert Engelmann, both Ford designers. The car is built around the monocoque structure partially covered by a large, hyper-transparent jet fighter-style canopy, protecting the driver and co-driver. The transparent canopy not only blurs the boundaries between the exterior and the interior but it also emphasises the unique F1-like driving position.

The exterior form is the combination of a sleek GT-like front end with sculped front fenders and extremely sculpted bodyside panels. Twist and floating buttresses visually connect the cockpit with the rear wheels. The rear end is completely exposed and presents the ‘rawness’ of aerodynamics and racing circuits. 21-inch wheels are fitted front and rear, with the front ones sized 315/30 and the rears 355/25.

In the cockpit are LED notification units, keeping the driver and co-driver up-to-date on the track status in their peripheral view. In addition, an integrated screen on the steering wheel enables live data exchange with the team at the pit wall. The whole interior is designed to help the driver to minimize any sort of distraction during the race and heighten the enjoyment of racing.

From CAD to reality in 7 weeks
Team Fordzilla P1 is Ford’s first ever car built digitally without any face-to-face interaction throughout the process. Due to the current pandemic, it was designed by a team who had never met, working remotely – and spread across 5 different countries. It was built in just 7 weeks which is less than half of the time it would normally take. The finished build is a full-size, inside-outside model with extreme proportions and truly unmistakable character.

Being co-created by gamers for gamers, the hypercar features a few special touches that speak to the sim-racing community. On the floor in front of the co-pilot’s seat, there is an AFK (Away From Keyboard) message, a playful reminder that occupants of that seat are away from keyboard. A #levelup graphic acknowledges that gamers and racing drivers aim to better themselves each time they play or race, while a #liftoff graphic is a nod to the lifting off of this race car from a virtual world and transitioning it to the real one.

On the front of the 4731 mm long car, by the lower spoiler, there’s the most important message: a GLHF (Good luck, Have Fun) reminder to every gamer and racing driver to truly have fun and enjoy the ride.

“This project had so many firsts. It was the first fully digital project for us. It was the first car to be designed publicly with full transparency and the first we’ve ever designed remotely with designers located in 5 different countries, some of whom have never met face to face. That we completed it all in less than half of the usual time is a real testament to the team and the passion they had for the project,” said Boris Ferko, Design Manager at Ford of Europe.