Businesses are always looking for new ways to draw the attention of consumers to their brand and products and with the present situation where the virtual world is the dominant ‘hang-out’ for a lot more people than before, ,many online activities are going on, especially on social media.
Volkswagen Passenger Cars Malaysia (VPCM), one of the early companies to make use of social media and online sales, today scored another historical first with Instagram ‘Live With’, a collaboration between Facebook Malaysia and VPCM.
The inaugural event this afternoon saw Instagram influencers doing virtual walk-throughs of three Volkswagen models, while highlighting key USPs and answering viewers questions live. Those who tuned in to watch also had a chance to win an Apple iPhone 12.
Increased digital presence
Erik Winter, Managing Director of VPCM said: “In efforts to adapt to the new normal, Volkswagen has evolved and increased our digital presence. This is evident in our new sales and aftersales offerings. We need to be where our customers are and that is in the palm of their hands. With new formats such as Instagram LIVE With, this will allow us to connect and reach a wider audience regardless of location. This pilot collaboration with Facebook will be the first of many to come.”
The offers continue for existing Volkswagen owners as well as those who book their service appointment online today (December 11, 2020) will receive exclusive merchandise worth RM170 and enjoy discounts under the 5-Star Service Campaign. This is applicable for service appointments made between December 15 – 31, 2020.
Online with VW dealerships this weekend
Tomorrow and Sunday (December 12 & 13), authorised Volkswagen dealerships around the country will be holding their own celebrations with an online showroom event from 11 am to 5 pm. This will provide interested customers a chance to get to know more about Volkswagen models as there will be detailed walk-throughs. They can also interact with the Sales Consultants from the comfort and safety of their own home.
The event will be on the respective Facebook pages of each dealership which you can get by clicking on your preferred dealership on this page.
Alternatively, you can also visit www.volkswagen.com.my for information on Volkswagen products and services available in Malaysia. For news and articles about Volkswagen, click here.
