In spite of the severe downturn that the car industry suffered earlier in the year due to suspension of business activities nationwide, it seems that sales are presently pretty good. In fact, up till November, Perodua has already delivered over195,000 vehicles and expects to meet its 210,000-unit registration target by the last day of 2020.
The strong momentum continued to be evident in November as the Malaysian carmaker reported sales of 23,119 units. On Monday, the last day of the month, its outlets registered a combined total of 5,027 units – the most ever in a single day.
“Our November sales represents a slight normalising from the previous two record months we had – 25,035 units in September and 26,852 units in October,” explained Dato’ Zainal Abidin Ahmad, Perodua’s President & CEO.
“Yet the accomplishment is impressive, given the challenging economic climate and ‘new normal’ operating procedures brought about by COVID-19. And our 5,027-unit one-day record shows what resilience, persistence and adaptability can bring,” he added.
Top three models – Axia, Myvi and Bezza
Axia deliveries, totalling 6,318 units were the highest among the five Perodua models, followed by the Myvi with 6,295 units and the Bezza with 6,224 units. Deliveries of the Aruz and Alza totalled 2,617 units and 1,665 units, respectively.
“Perodua’s two main priorities at present are to ensure as many of our valued customers as possible can get their cars before year-end to enjoy the sales tax-exempt prices; and to further bolster the Malaysian automotive ecosystem with our economies of scale in these hard times,” Dato’ Zainal said.
Supporting the ecosystem
“Over 90% of our components are locally-sourced, and coupled with our sales volume, this generates significant business for Malaysian component suppliers and helps them sustain jobs,” he added. “The completed cars are then distributed through Malaysia’s largest car sales network, the majority of which constitute independent dealers that benefit greatly from the business, and even more if they do servicing and repairs as well.”
Dato’ Zainal said Perodua is proud of its national duty and will continue to serve all Malaysians’ mobility needs with quality vehicles that are safe, practical, efficient and offer the best value, while pushing the boundaries of technology for the masses in the future.
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