Cycle & Carriage, associated for decades with the Mercedes-Benz brand, now has the first Mercedes-Benz virtual showroom in Malaysia. Responding to trends, the Cycle & Carriage Virtual Showroom offers the same high-touch retail engagement online that customers get with the physical retail experience.
“The low-touch economy spurred by e-commerce marketplaces has propelled a need for us to re-engineer our strategy in the luxury car segment. While our physical retail experience will certainly be here to stay, complementing it with an immersive online experience and seamlessly incorporating both channels would make the purchasing journey better for our customers,” said Cycle & Carriage Bintang CEO, Wilfrid Foo. “Our customers’ car-buying journeys can begin not just at our showroom, but at their fingertips. We hope that with a seamless offering, we can deliver on our promise of delivering Exceptional Journeys to our customers in ways that meet those needs.”
Immersive high-quality experience
Simulating a physical showroom, customers can virtually explore both the showroom and vehicles in an immersive experience. For now, there are nine Mercedes-Benz models on display. Visitors can select external and internal 360-degree views of the models, and customise them using the configurator.
There are also exclusive Cycle & Carriage Expert Review videos for more in-depth understanding, with detailed information also available just a click away. Once customers have previewed each vehicle and have an interest, they can also make an appointment for a test-drive at their preferred Cycle & Carriage Autohaus.
Meeting customers’ evolving needs
“We believe that to be a trusted dealer partner, we need to deliver on that promise of meeting our customers’ evolving needs. Our new virtual showroom is one of the many investments we are making to nurture the overall customer experience and together with our physical showrooms, our customers can begin their ownership journey with confidence,” added Mr. Foo.
Cycle & Carriage has been in existence since 1899, starting in Kuala Lumpur as a general goods store. It is today a leading regional automotive group in Southeast Asia that distributes, retails and provides aftersales services for passenger cars as well as commercial vehicles of various brands.
Listed on Bursa Malaysia, Cycle & Carriage Bintang is one of the leading dealer groups for Mercedes-Benz passenger and commercial vehicles, as well as a dealer group of FUSO commercial vehicles. It has 12 outlets across the country, with three Daimler AG-certified ‘Centre of Competence’ facilities.Cycle & Carriage Virtual Mercedes-Benz Showroom.
