Proton now has a used car website, providing car-buyers a convenient way to shop for used Proton vehicles. The Proton Certified Pre-Owned (PCPO) website provides a listing of current stocks available at 36 dealers nationwide.
PCPO is a further extension of Proton’s used car business which began with the establishment of established a Used Car Management (UCM) division in 2019. Its task was to grow a network of dealers to sell used cars alongside new ones.
Dealers must meet qualifying criteria
From an initial pilot project comprising just 8 Proton outlets, there are now 36 in the PCPO programme. All of them have met several qualifying criteria, both financial and physical, and agree to perform the necessary steps to prepare their trade-in stock for sale. For instance, each car undergoes a comprehensive 201-point inspection and is given a new battery, fresh engine oil and an oil filter.
Other requirements for PCPO vehicles include being less than 7 years old with less than 130,000 kms covered at the time of trade-in. They must also not have any flood or major accident damage that may affect their structural integrity.
“Proton’s PCPO is the next step for the company to build a holistic ecosystem. As we continue to offer new and improved products, we also want to attract those interested in purchasing a used car and offer a quick and easy way for customers to trade-in their current vehicles. All our PCPO cars get an extended one-year warranty for the engine and transmission as well as a free service, redeemable up to 6 months after the date of registration,” said Roslan Abdullah, CEO of Proton Edar.
Cars of other brands too
Proton will also sell cars from other brands that have been traded-in via its PCPO website. In this instance, the vehicles do not receive an extended warranty from the company but will still be thoroughly inspected and repaired if necessary prior to being put up for sale.
“Aside from helping to drive new car sales, the aim of Proton’s UCM division is to help stabilise and gradually build the residual value of Proton vehicles. By offering high quality used cars, we hope to see a general lifting of prices for all our models, making it easier for customers to obtain competitive financing rates and raising trade-in values when they want to buy a new car,” added Encik Roslan.
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