After over 100 years, the automobile industry is undergoing a major change that will see a progressive diminishing of vehicles with only internal combustion engines, leading to hybrids and eventually only electric powertrains. The global players have already begun the process of making the transition, and Bentley Motors is one of those that has revealed plans which are outlined in its Beyond100 strategy.
Aiming to offer truly sustainable luxury, the carmaker will reinvent every aspect of its business to become an end-to-end carbon neutral organisation as it embarks on its second century. The target is driven by a transformation programme across Bentley’s entire operations and products. This includes switching its model range to offer exclusively plug-in hybrid (PHEVs) or battery electric vehicles (BEVs) by 2026, and full electric vehicles (EVs) only by 2030.
No more ICE by 2030
The announcement today highlights Bentley’s plans for another 100 years, evolving from the world’s largest producer of 12-cylinder petrol engines to having no internal combustion engines within a decade.
Bentley’s electrified future was actually previewed with the reveal of the all-electric EXP 100 GT concept car (pictured below) in its centenary year. That concept featured a multitude of sustainable materials. These included 5,000-year-old copper-infused Riverwood, traditionally produced wool carpets and a leather-like textile upholstery made from a by-product of wine-making. Bentley will continue to use only sustainably sourced materials throughout its current, and next generation of cars.
Carbon-neutral production
The Beyond100 strategic plan will see, among other things, the change to a carbon-neutral luxury car factory. Last year, Bentley’s production facility in England became the first luxury automotive factory in the UK to be certified carbon neutral by the Carbon Trust. This followed two decades of implementing innovative solutions, including a water recycling system in the paint shop, local tree planting, installation of a 10,000 solar panel carport, taking the total number of on-site solar panels to 30,000, and a switch to renewable-only electricity sources.
The factory will continue to improve its environmental operations. By the end of 2025, the company intends to reduce its factory environmental impact by focusing on energy consumption, carbon dioxide emissions, wastewater, use of solvents in the paint process and becoming plastic neutral. This will result in a climate positive factory by 2030, actively reducing levels of carbon in the atmosphere, while in parallel the business invests in renewable energy and forestation projects.
Sustainable luxury mobility
Bentley will also redefine its business model which is built around its accelerated journey towards electrification. Having already committed that every model line will be offered with the option of a hybrid variant by 2023, with Bentley’s first pure electric model to be launched in 2025, Bentley is making a clear move towards zero emission mobility.
Achieving sustainable luxury mobility relies heavily on a sustainable business model, and Bentley’s aim is to become the world’s benchmark luxury car business, financially resilient and recession-proof. The challenging economic situation caused by the COVID-19 pandemic resulted in Bentley undertaking its biggest change programme in a century.
This change programme was driving for consistent financial resilience through rapid productivity improvements across the business, and a fundamental restructure. The results from the comprehensive cost and investment structure has placed the business in a position to achieve a positive financial performance for the full year 2020, in spite of the extenuating external circumstances.
Bespoke continues with sustainability
As well as accelerating the product journey towards electrification, Beyond100 opens a new era for Bentley’s bespoke division, Mulliner, which now has a three-portfolio structure comprising Mulliner Classic, Mulliner Collections and Mulliner Coachbuilt. The recently revealed Bacalar signifies the start of this new age as the first member of the Mulliner Coachbuilt family and incorporates elements of the sustainable materials showcased in EXP 100 GT.
The company is committed to handcrafting cars in Crewe for the next 100 years, whilst also preparing for a digital future, and has confirmed it will be investing in two new Research and Development buildings, a vehicle test centre and a dedicated launch quality centre.
“Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business,” said Adrian Hallmark, Chairman & CEO of Bentley Motors.
