Ford and its Team Fordzilla esports team have unveiled a world-first at this year’s gamescom event which is described as ‘the ultimate virtual racing car’. Designed with collaboration between Ford designers and the gaming community, the car was developed under the codename ‘Project P1’.
It was then created with fan votes on Twitter at different design stages. Gamers decided on elements including seating position, cockpit style and drivetrain before Ford designers worked up their interpretations of the brief.
Two designs were put forward for the final poll, with the car by Ford exterior designer Arturo Arino emerging victorious, gaining 83.8% of the votes. Close to 225,000 fans let their preferences be known throughout the polling process.
Inspired by the Ford GT
With inspiration from the Ford GT, Arino’s design employs unique touches like morphing technology on the body to offer the stability of a longtail racer on the high-speed straights of Le Mans, or a shorter body for tighter circuits like Monaco. For fans wondering when they may get to drive the vehicle in-game, Ford hinted that it is in advanced discussions with a major games developer to introduce it into a popular racing game in 2021.
“Project P1 took me to the beginning of it all. The reason why I became a car designer in the first place was to design something never seen before and something that pushes the boundaries. This vehicle will be visually stunning, and while it will push the gamer to the limits of focus and reflexes, it will also be hugely rewarding to drive,” explained Arino.
Ford also announced that it will build a scale model of the Team Fordzilla P1 concept before the end of the year, something it has already started to create at its design studios in Cologne, Germany. This is part of its continuing theme of exploring the parallels between the real-world and the virtual one, with learnings from design in the digital world being applied to concepts for reality.
Fordzilla Cup
The final of the inaugural Fordzilla Cup will take place at gamescom this year. Qualifiers and heats have been taking place all week and will culminate with the first-ever champion crowned this weekend. The winner will get a professional contract with Team Fordzilla and have the chance to compete on some of the largest stages in gaming.
The launch of www.teamfordzilla.com during gamescom will provide a permanent home for Ford’s official eSports team. Fans will be able to follow live feeds of races, download vehicle graphics for use in-game and keep up-to-date with the latest news.
Team Fordzilla
Team Fordzilla is Ford’s first ever esports team, inaugurated in 2019 with individual teams in France, Germany, Italy, Spain and the UK, consisting of hand-picked racers. Each team competes in national competitions with dedicated team captains, with the best drivers representing Team Fordzilla at a European level. Currently, over 40 drivers race under the Team Fordzilla banner.
“We showed again at gamescom this year that we’re serious about gaming, but what was really great is the continuing support we’re receiving from that gaming community. This really pushes us to keep innovating with projects like the Team Fordzilla P1 concept,” said Emmanuel Lubrani, Senior Manager Communications for Team Fordzilla at Ford Europe.
Visit www.sdacford.com.my to know more about Ford models you can buy and drive.
Ford forming racing teams in Europe to compete in esports competition [w/VIDEO]
