UPDATE (30/8/20): The price has been announced as starting from RM115,000.
With Malaysia being a righthand drive (RHD) market and this market segment having lower volumes than lefthand drive (LHD) markets globally, manufacturers tend to be reluctant to provide their full model range as the cost of developing and making RHD models may not be justified. This is the frustration that some companies, including Hyundai Sime-Darby Motors (HSDM), have faced over the years, more so in recent times.
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Nevertheless, HSDM will be getting the new Hyundai Kona, a compact SUV that has been making waves in other markets, with over 600,000 units sold worldwide since being launched in 2017. It will be available by the next quarter of this year and those who want to be early owners can place bookings at authorized Hyundai dealerships around the country.
The Kona will be imported from Korea as a Completely Built-Up (CBU) model from Korea so it will incur higher duties and it will also be given a sales tax exemption of 5% until the end of 2020. Pricing is not revealed other than that it will be ‘RM11X, XXX’ (on the website) but the booking fee is RM288 and you get an invitation to the launch event if you book early.
The Kona rides on an all-new platform and it is also HSDM’s first B-segment SUV. It incorporates the Korean carmaker’s new design language with an expressive and powerful front dominated by the cascading grille, a signature feature. Its ‘urban smart armour’ exterior styling feature a voluminous, aggressive body complemented by a low and wide stance which will look appropriate in urban as well as adventure-oriented environments.
1.6 or 2.0, or both?
The powertrain for the Malaysian model is not revealed yet although the 1-litre T-GDI engine is unlikely as companies (other than Perodua) face a challenge selling 1-litre cars to Malaysians. While there is a 2-litre unit, HSDM might not choose this as it will bump up the price so our best guess would be the 1.6-litre engine which is already used in other Hyundai models sold locally. However, the company is known to have different engines for different variants and might also do so for the Kona.
The Kona is available with either front-wheel drive or all-wheel drive but to keep the price attractive, HSDM is likely to opt for the FWD variant.
HSDM has, however, given an indication of the equipment list which looks pretty good. LED headlights and Daytime Running Lights will be standard and there will be a 7-inch infotainment touchscreen with Apple CarPlay/Android Auto capability. A wireless charging pad will be provided for compatible mobilephones and Hyundai’s Smart Sense driver assistance system will be complemented by a Head-up Display (using a lower-cost active pop-up display screen).
“We are excited about the launch of the Kona as it’s an entirely new product for us in this segment and we are reassured of a good response for the Kona. The Compact SUV is in great demand not only in Malaysia but globally as well,” said Low Yuan Lung, Managing Director of HSDM. “The SUV and Compact SUV market is growing exponentially so we see a great market potential for all our SUVs, which include the 7-seater Santa Fe, and 5-seater Tucson as well as this upcoming new model – Kona which is targeted at the younger generation.”
Sime Darby Auto Hyundai will bring new models to you for a test-drive