2020 has been a bad year for all types of public events as governments all over the world prohibited any activity where many people gathered and could spread the COVID-19 coronavirus. Concerts, sports events, banquets, conferences and exhibitions were all postponed or cancelled. Even the Olympics, to have been held in Japan in July this year, had to be postponed to 2021 and as yet, there is still uncertainty if it can or should be run.
However, as the peak of the pandemic has passed – but there are still new cases and the situation in America is serious – governments in some countries are slowly relaxing the prohibitions on gatherings although most organisers still look towards 2021 to resume events.
Automechanika Kuala Lumpur is one of those that is being planned for 2021. A regular event on the auto industry calendar, the trade fair is scheduled to be held from March 18 to 20 at the Kuala Lumpur Convention Centre.
Fresh approach
The organisers are taking a fresh approach to the event-oriented exhibition with an all-encompassing array of onsite activities and networking opportunities to help create a dialogue between players in the passenger vehicle, commercial vehicle, logistics and IoT (Internet of Things) sectors.
The digital breakthroughs present a host of new opportunities in the ongoing automation of traditional manufacturing and practices (Industry 4.0) throughout the automotive value chain. The latest National Automotive Policy 2020 has even placed IoT at the forefront of future thinking. Taking these factors into account. Automechanika Kuala Lumpur 2021 will push the boundaries even further to emphasise the potential of the digital transformation in the automotive market.
It will uniquely combine all elements of ‘Sourcing, Entertainment and Training’ to offer a ‘S.E.T.’ of solutions for fairgoers to meet their participating objectives. According to Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK) Ltd, the organisers, the launch of ‘S.E.T.’ is another development in the show’s 22-year history.
“Each element of ‘Sourcing, Entertainment and Training’ will incorporate underlying digital trends that have the power to, ultimately, revolutionise end-user experiences. It equally weights all components, shaping dynamic growth opportunities for automotive players along the supply chain. Therefore, we aim to embody this innovative spirit at the show with one-of-a-kind activities that foster a passionate albeit business-oriented atmosphere,” she explained.
As a dominant aspect of the show, business opportunities are key drivers for participants looking to find new suppliers and meet with existing clients. The 2021 event expects to host exhibitors from 16 countries and regions across all sectors at the fair.
IoT as a standalone sector
The show introduces IoT as a standalone sector to amplify cloud-based, connectivity and telematics trends rising around the regional market. These digital trends will also transcend across Original Equipment (OE) right through to the aftermarket in the passenger, commercial vehicle and logistics sectors.
To illustrate this, product coverage of Diagnostics & Repair/Body & Paint, Accessories & Customising, Parts & Components and more within the core sectors will spotlight digital breakthroughs in safety, environmental protection, infotainment and comfort. For industry players, these are critical factors for today’s changing consumer patterns.
Entertainment in automotive culture
Automechanika Kuala Lumpur will once again be more than just a trading platform. The Auto NITZ Party and EMMA Malaysia Final – Car Audio and Modifications Competition will give way to a new type of auto-cultural festival. The spectacle aims to create a community amongst a mix of automotive players and is set to promote extended networking opportunities by engaging with more exhibitors, visitors and car enthusiasts alike. In the events, visitors from around the world will find an estimated 70 cars, tuned exclusively by local talent, along with guest performances from electronic dance and music groups.
Training from international experts
Information gathering, training and applied teaching remain huge pull factors for the show. A number of highly influential leaders will introduce the latest tools, technologies, systems and industry know-how to the regional market. Coverage will extend into commercial vehicle repair and maintenance, in addition to the passenger vehicle sector. Topics in sessions include the latest advancements for diagnostics, smart repair, and ADAS calibration and vehicle coding.
