3 months ago, during the Ramadan period, Shell Malaysia created opportunities for Small and Medium Enterprises (SMEs) to sell their delicacies at Shell stations. The nationwide initiative involving 950 stations, was aimed at supporting local and small-time food vendors by providing them an avenue to market their goods, especially during the difficult time this year.
Now the petroleum company is again giving support to SMEs with a new initiative that encourages aspiring entrepreneurs to realise their dreams. Known as Realisasi Impianmu Bersama Shell, the Shell initiative is designed to help local SMEs expand their reach with an opportunity to sell their products through the Shell Select stores located at the stations.
The initiative is part of Shell’s continuous effort to serve and drive impact to communities while increasing its product offers in store.
“Shell Malaysia has a long-lasting commitment in making life’s journeys better for our customers and the communities where we operate. The positive outcome of our past partnerships with local SMEs have inspired us to launch Realisasi Impianmu Bersama Shell. This initiative is one of our contributing roles to raise the economic prosperity of SMEs in Malaysia and bolster the entrepreneurial economy, especially during this unprecedented time. We have worked on many collaborations with SMEs in the past, and it is inspiring to see the quality of products our local SMEs bring to the table,” said Shairan Huzani Husain, MD of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
Shell has always opened its doors to local SMEs and provided them with an avenue to promote their products at Shell Select stores. For instance, Zainon Salleh, who runs a humble keropok business in Pasir Puteh, Kelantan, received the Private Label Contract with Shell earlier this year and her keropok is now available nationwide.
“When I first made my keropok, marketing it to local shops in my hometown was a challenge. Through Shell’s help, I can now see my products reaching more people in all parts of the country. I am truly grateful to Shell for not just giving me this opportunity but for also enabling me in providing a source of income for other women through my business,” she said.
With Realisasi Impianmu Bersama Shell, Shell looks to partner with SMEs who supply snacks, confectionaries, non-alcoholic beverages, and ready-to-eat meals. SMEs are encouraged to take this opportunity to register their businesses and stand a chance to place their products under the Private Label Contract with Shell. This initiative is open for Malaysians aged 18 and above whose businesses must be registered and have a valid business registration number.
This initiative will award three deserving SMEs with a Private Label Contract with Shell that consists of a permanent store offering in Shell Select stores nationwide. On top of that, 27 other SMEs will also have the opportunity to promote their products at a national, regional, or specific site listing as decided by Shell.
Aspiring SME owners can find more information and submit their entries online at www.shell.com.my/MalaysianDream from now until September 11. 2020. Entries will be evaluated according to the product quality, innovation, and distribution capabilities of the business. In addition to this, Shell invites Malaysians to vote for the products that deserve to be on Select shelves nationwide on the ‘Realisasi Impianmu Bersama Shell’ website.
Shell Malaysia’s initiative helps small food businesses during Ramadan period
