In the post-COVID-19 world (we’re not there yet), life will be different from what we’re used to. This will especially be the case where interactions are concerned due to the need to observe social distancing. You can’t just walk into a kopitiam any longer and have to register as well as have your temperature taken. Maybe it will not be like that for years… or maybe it will.
Car companies have also had to change the way they do business in this context, in accordance with the Standard Operating Procedures set by the Health Ministry. The aim is to minimise contact between customers and staff which can help reduce the spread of the coronavirus. Customers too may be hesitant about going to a dealership as some may worry about the risks of infection.
BMW Group Malaysia has introduced a solution for contactless customer service with its new Door-to-Door service. Working in collaboration with Allianz Worldwide Partners, the company aims to further enhance the BMW premium ownership experience.
The Door-to-Door service will also improve on convenience by integrating BMW and MINI premium services into the customer’s daily routine. Owners can now request for and receive vehicle service (additional charges apply) without leaving the comfort of their home, wherever they may be in Malaysia.
They can communicate with their preferred dealership and a BMW service provider will be assigned to collect the vehicle from their doorstep (which could also be their office) and transport the vehicle to the service centre chosen. Once the work is completed, the vehicle will also be returned to the owner at their preferred location.
Additionally, the Door-to-Door service allows customers to arrange for doorstep delivery of their new BMW or MINI vehicle (extra charge option). They do not have to go to the showroom to collect it, as has been the case all along. As for concerns about the risk of the new vehicle being accidentally damaged along the way, it will not be driven but be transported on a flatbed truck (depending on the location and customer’s preference).
Click here to learn more about the new Door-to-Door service or contact any BMW or MINI dealership nationwide. For contact details, visit www.bmw.com.my or mini.my.
