Sales uplift for Mitsubishi Triton in spite of difficult market conditions

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Sales uplift for Mitsubishi Triton in spite of difficult market conditions

Mitsubishi Motors Malaysia (MMM) reports that the company’s volume seller, the Mitsubishi Triton, recorded a 22.2% market share from January to July 2020, accounting for the bulk of the 4,008 units of Mitsubishi vehicles sold during the period. For the same period in 2019, the Triton’s market share was 16.9%.

The Triton is now in top position in the double-cab pick-up truck segment in three states – Melaka, Penang and Kedah.

Market share improvement
In overall performance, MMM saw its market share growing to 1.7% of the Total Industry Volume between January and July in spite of difficult market conditions, especially the long period of businesses being closed in compliance with the Movement Control Order.

“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100% sales tax exemption from the government which applies to both our locally-assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand and customer’s loyalty in these very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

New model launch soon
Mr. Shinnishi said that MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi XPANDER. “The 7-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi XPANDER in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive XPANDER will capture the heart of Malaysians,” he added.

In preparation of the introduction of the Mitsubishi XPANDER, selected number of Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity (VI) this year to maintain the company’s leading position in providing excellent aftersales customer service.

For more information on the new XPANDER or other Mitsubishi models sold in Malaysia, visit www.mitsubishi-motors.com.my.