Shell’s Helix range of engine oils have been in the market since the 1980s and over the years, the formulation has constantly been improved as engine technology advanced and driving conditions changed. For motorists, the ability to protect and lubricate well has long been proven and Helix is a trusted product.
Now Shell Malaysia Trading Sdn Bhd has introduced two new Helix engine oils that focus more on the benefits to users and less on technical specifications, making it easier to choose the right engine oil based on one’s driving style and needs. Compatible with all 0W, 5W or 10W specification oils, both lubricants are suitable for most types of vehicles on Malaysian roads today.
Engine oils are traditionally `low involvement’ products. While Malaysians are known for their love for cars, the majority are put off by technical terms and tend to leave their vehicles’ maintenance, especially the critical oil change process, to their workshops or service centres.
“With the new Shell Helix Power and Shell Helix Protect, we aim to return the important engine oil decision-making to the car owners. As the products’ names suggest, one gives you more power and the other gives you more protection. Simply choose one that suits your driving style or needs,” said Nyon Kam Yew, Shell Lubricants General Manager for Malaysia and Singapore.
With PurePlus Technology, an ultra-pure base oil made from natural gas, the new Helix Power and Helix Protect are specially designed to cater to two main driving environments – highways and rugged terrain – where there is a demand more power and acceleration; and stop-start traffic in cities that put engines under tremendous stress, thereby needing more protection.
Priced at RM280 for a 4-litre pack, Helix Power has special performance-focused additives help to maximise engine power and enable faster acceleration as well as smoother drives. The engine protection-focused additives in Helix Protect help cleanse engine components for longer engine life in cars that operate under stressful stop-start driving conditions in urban centres. The recommended retail price is RM240 for a 4-litre pack.
As low viscosity fully synthetic engine oils, both lubricants can flow faster to coat and protect key moving engine components during start-up. This can contribute to less wear from cold starts, better fuel economy, lower carbon emissions and lower maintenance costs from longer oil drain intervals.
“The new Shell Helix Power and Shell Helix Protect are smarter and more sustainable choices that reflect Shell’s commitment to provide more and cleaner energy solutions in a responsible way,” Mr. Nyon added.
In conjunction with the launch of these new products, Shell Malaysia will give every customer a free replica Scuderia Ferrari racing car with the purchase of a 4-litre pack of Helix Power or Helix Protect from any participating workshop. The offer is on while stocks last.
Official Shell Helix products suited for the Malaysian market conditions have the ‘Untuk Pasaran Malaysia’ labels. The front label can be peeled back to reveal a unique QR code for quick product authentication while the label at the back features information in English and Bahasa Malaysia. The QR code also enables easy registration for the Shell Advantage Rewards (SHARE) programme that rewards customers with goodies that include a sign-up bonus, Shell Helix Engine Warranty (SHEW) and free Shell Helix products (terms and conditions apply).
Rewards for those who make cashless payments at Shell stations
