If you are interested in the new BMW X5 xDrive45e M Sport – also referred to as ‘The Boss’ – you can now find out more about it with a web-based AR (Augmented Reality) experience. Available from today, this is a first for the BMW portfolio in Malaysia.
With digitalisation being at the strategic core of the BMW Group and now in the new normal, the company is now innovating to provide better experiences for customers. The AR experience by BMW Malaysia allows users to see, hear, and experience ‘The Boss’ in its full glory. As it is web-based, there is no need for a specific mobile application. Customers only need to visit a dedicated link that is accessible on any smartphone or tablet device with Android 9 or iOS 8 operating systems to start the AR experience. It is not accessible with desktop PC applications.
Visit app.bmw.com.my/AR/X5 to access the AR Experience
The AR experience presents a virtually realistic 3D model of the plug-in hybrid SUV. Users can tap on any place in any location seen via their display. They can also pinch to resize or zoom in to get a closer look, and slide in any direction for a comprehensive 360° view.
Tapping on hotspots of the vehicle allow users to learn more about the various features. Additionally, they can also swipe to see how the vehicle looks in the different exterior colours available such as Phytonic Blue, Black Sapphire, Mineral White and Artic Grey.
For more information on the X5 xDrive45e M Sport or other BMW models available in Malaysia, visit www.bmw.com.my or join the conversation via #JoyElectrified.
