During the period of the Movement Control Order when all public activities in Malaysia came to a standstill, motorsports enthusiasts were saddened that not only could they not attend their favourite events but there was also nothing to watch. However, a number of carmakers decided to go racing online and even sent their professional racing drivers to compete in events that were watched globally.
In Malaysia, UMW Toyota Motor (UMWT) held the Toyota GAZOO Racing Online Challenge between April 23 April and May 21, bringing racing excitement to everyone who had to stay at home around the country. The company was the first and is still the only auto brand in Malaysia to become involved in esports, as it is known. In total, the Toyota GAZOO Racing Online Challenge offered prize monies amounting to RM7,500 over the 5 rounds.
Following that successful event, which attracted gamers as young as 6 years old, a second phase will be held on July 12 which will see the top challengers in the first phase compete in a final showdown of the fastest sim-racers in the country.
The Online Challenge Finals will be a mini-championship of 4 rounds, each featuring iconic racing cars – including the Playstation Gran Turismo-exclusive Toyota GT86 Group B Rally Car. The sim-racers will challenge each other around some of the world’s iconic circuits, including the Red Bull Ring and Autodromo De Interlagos.
“The COVID-19 pandemic may have impacted the physical aspect of motor racing but there is no reason why the spirit of competition cannot continue virtually. GAZOO Racing is a philosophy that extends beyond the racing track and that was precisely why we pursued an online presence,” said Toyota GAZOO Racing Malaysia’s Chief Motorsports Officer, Akio Takeyama.
Mr. Takeyama, who is also Deputy Chairman of UMWT, said that the Toyota GAZOO Racing Online Challenge is also a natural extension to the company’s existing Toyota GR Velocity Esports Championship. “It underlines the company’s commitment to not only bring motorsports to the masses but to make it more accessible and affordable,” he explained.
The third edition of the Toyota GR Velocity Esports Championship will be held between August and September this year (dates and race formats to be announced soon).
In addition, Toyota Motor Asia Pacific (TMAP) will also be organizing the first-ever GR Supra GT Cup Asia 2020 regional esports competition in October 2020. This event will see qualifying rounds being held in Malaysia (through the Toyota GR Velocity Esports Championship), Thailand, Singapore, the Philippines and India from July to September to select the top three virtual racers who will represent their respective nations at the regional finale.
“The COVID-19 pandemic has presented both challenges and opportunities, the result of which has seen esports and virtual racing propelled to the forefront at an unprecedented scale. The timely introduction of a regional event will certainly fuel Toyota’s momentum of pursuing an aggressive esports agenda in Malaysia,” said Ravindran K., President of UMW Toyota Motor.
“Simulator racing has had a profound impact on Malaysian esports, appealing to both gamers and racing drivers proving that it is an excellent conduit between the virtual and physical realms in motor racing,” he added. “As an automotive brand, Toyota in Malaysia is today in a position of strength being in the forefront of both spectra – with a strong virtual racing presence.”
Mr. Ravindran said that these initiatives solidified Toyota’s commitment to bring motorsports to the masses, promoting the GAZOO Racing philosophy that embodies performance and excellence, besides introducing to the market its new range of specialty models that wear the GR badge.
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