To further reinforce the Movement Control Order (MCO) which came into effect on March 18 and will continue until May 12, 2020, Volvo Car Malaysia is pledging its support for social distancing – one of the vital measures to cut the transmission of the COVID-19 coronavirus.
Via an online pledge campaign – the Ramadan Safe Pledge – the company will reward Malaysians who pledge to maintain social distancing with RM10 GrabFood vouchers. The pledge posted by participants will be on Instagram.
The campaign, with its own microsite, starts today and will run till May 23, 2020 (from 10 am to 3 pm daily). For a period of 20 days, Volvo Car Malaysia will give out 10,000 vouchers worth RM100,000.
Click here to visit Volvo Ramadan Safe Pledge Campaign microsite
“It is undeniable that all of us are affected by COVID-19 and the implementation of the MCO means we have adopted a new norm in our daily lives. Onward from this, we want to do what we can to help ease the burden of Malaysians. This has resulted in the Ramadan Safe Pledge campaign that provides a platform for Malaysians to reinforce their ‘stay at home’ commitment. Each chosen pledge will be rewarded with a voucher. What goes beyond is the sense of affirmation in everyone to play their role in flattening the curve, while our healthcare professionals continue to protect and save lives,” said Nalin Jain, MD of Volvo Car Malaysia.
Mr. Jain added that the company hopes the 500 vouchers given out daily will enable as many individuals as possible to purchase necessities such as food and groceries, from the safety of their homes. “The ideology of safety is a fundamental driving force for Volvo, so this campaign truly echoes our ethos and enables us to humbly contribute to the community,” he said.
The Pledge for Social Distancing
Participating in this campaign is simple and participants will need to demonstrate solidarity by reposting on Instagram, one of five different images found on the Volvo Ramadan Safe Pledge Campaign microsite. Alternatively, the pledge can be done directly through Volvo Car Malaysia’s Instagram page by clicking on the link in the bio or through its Instagram Stories. All postings will need to tag @VolvoCarMalaysia, accompanied by the hashtag #MYVolvoSafePledge.
The vouchers will be emailed directly to successful participants via the email address used to sign the pledge. Each voucher has a validity of 6 months and successful participants are selected daily, on a first-pledge-first-repost basis.
“Every little bit helps the people to do the right thing and as a responsible corporate citizen, we want to be able to give back in any way that we can. As a car brand that resonates with Malaysians and has brought many fond memories, we hope that through this campaign, we can help alleviate some of the challenges that may be experienced during this time because we are all in this together and a little help goes a long way. We also would like to take this opportunity to wish our Muslim brothers and sisters a blessed Ramadan,” Mr. Jain said.
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