Along with MINI Malaysia, BMW Group Malaysia has also introduced new online platforms – the BMW Shop Online and BMW Engage – as a way to digitalise the premium ownership experience for customers in Malaysia. This is particularly useful at this time with the Movement Control Order (MCO) restricting customers from visiting showrooms.
BMW Engage, a first-of-its-kind online financing platform introduced by BMW Credit (Malaysia) Sdn. Bhd., complements the BMW Shop Online. It provides a contactless experience, enabling customers to apply and get pre-approval for their financing requirements from the comfort of their home via a simple and seamless application process.
With the new online touchpoints, the company is also driving its ‘Unplug & Play’ campaign with online-exclusive offers for the BMW 530e Sport and BMW 530e M Sport. This campaign aims to increase the uptake of electrified vehicles in the country.
The ‘Unplug & Play’ online-exclusives for the 530e can also be found on BMW Shop Online with cash rebates from RM10,000 and RM20,000 for the 530e Sport and 530e M Sport, respectively. Additionally, there is an interest rate of 0% for both models. New owners will also receive a complimentary BMW i Wallbox when booking the 530e Sport online. Customers taking up the offer will be in the running to drive home an i8 Coupe.
Online booking of both the models gets new owners a BMW ChargeNow card, that grants straightforward access to partner charging stations like ChargEV by Malaysian Green Technology Corporation. With the, owners can enjoy 24/7 support and access to all charging locations in ChargEV’s growing network which now offers more than 270 charging facilities nationwide. New owners of the BMW 530e M Sport will also receive the BMW i AC Fast Charging Cable.
The online-exclusive offer is available from now until June 30 2020. Customers can make bookings for the 530e Sport and 530e M Sport with just RM1,000 via the BMW Shop Online. For financing pre-approval before shopping, they can visit BMW Engage.
