Lotus shows more views of its Evija all-electric hypercar via a configurator

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Lotus shows more views of its Evija all-electric hypercar via a configurator

Only 130 people in the whole world will get to own the Lotus Evija all-electric hypercar. With production of the 2,000 ps car set to start later in 2020 (now dependent on the lockdown situation in Britain), customers will soon be able to specify their personalisation requirements.

The exclusive nature of the Evija means every customer’s car will be unique. Requests for personalisation on every aspect – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.

The starting point for every car’s specification is an all-new touchscreen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.

Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360-degree fly-through’ film exclusive to each customer.

Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.

The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija. That will culminate in a beautiful handcrafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.

“We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button,” said Simon Clare, Executive Director for Global Marketing at Lotus.