The ‘Red Dot’ Award, which originated in Germany, has become established internationally as one of the most sought-after seals of quality for good design. Initiated in 1955, it is one of the world’s largest design competitions.
This year, two Mazda models received Red Dot: Product Design 2020 awards – the CX-30 and MX-30. Reflecting Mazda’s excellence in vehicle design, these are the eighth and ninth Red Dot awards won by Mazda’s models incorporating KODO design to date. Prior to this were the Mazda3 (2019), MX-5 RF (2017), MX-5 soft top, CX-3 and Mazda2 (all 2015), Mazda3 (2014) and Mazda6 (2013).
Mazda CX-30
The CX-30 is the second production model created with the latest evolution of the KODO design philosophy – artful design, rooted in traditional Japanese aesthetics. The honing of every element according to the ‘less is more’ principle has resulted in clean, beautiful surfaces on the CX-30 and brought an entirely original look to the compact crossover SUV segment.
“The Japanese master craftsmen have always prized simplicity of form, of being beautifully pure,” said Jo Stenuit, Mazda’s European Design Director. “This inspired our designers to trim back elements and create something dynamic yet elegant, restrained yet vital. This is how we perceive Japanese aesthetics – a sensibility that has created emotionally moving cars.”
Mazda MX-30
Though retaining the beautiful, handcrafted forms of KODO design, the styling of the Mazda MX-30 represents an exploration of a more modern aesthetic which focuses on the futuristic values and lifestyles that are beginning to emerge.
“This new approach has resulted in an original design that embodies the expansion of KODO’s expressive range,” explained MX-30 Chief Designer, Youichi Matsuda. “The exterior is uncompromisingly simple to emphasise its beauty as a solid mass, and the cabin design – with its framed top and freestyle doors – embodies an image of lightness while proactively incorporating sustainability as an element for the interior materials. As we begin an era of great change, we want the Mazda MX-30 to show people that our cars can still deliver pure joy of driving.”
Related article: Mazda’s first all-electric model – the MX-30
The MX-30 is currently only available for the European market. It is equipped with e-SKACTIV, Mazda’s new electric drive technology, which uses a 35.5 kWh lithium-ion battery pack that gives a claimed range of approximately 200 kms. The driving range far exceeds the 48-km average daily drive of European customers, Mazda believes.
The Mazda CX-30 is available in Malaysia and to find out more about it, visit www.mazda.com.my.
