Mitsubishi Triton stays strong in the pick-up truck segment

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Mitsubishi Triton stays strong in the pick-up truck segment

The all-new Mitsubishi Triton drew a lot of attention with its bold new appearance and those looks (and, of course, its reputation as a very capable truck) must have persuaded many people to want to own one. In fact, sales of the pick-up truck have continued to grow since its launch in January last year (although it was previewed in late 2018 at the KL International Motor Show). It accounted for 71% of MMM’s sales, with the remainder being the Outlander and ASX SUVs.

Although sales of new pick-up trucks in Malaysia fell by 21% in 2019, with the total volume of locally-assembled models dropping by 27.1% as companies scaled back production in the light of reduced demand, Mitsubishi’s Triton registered an increase of 2.4% (compared to 2018) during the year with 5,792 units sold. The higher volume also captured a market share that was 3.8% more at 16.5%.

The momentum has continued into 2020 with Mitsubishi Motors Malaysia (MMM) reporting that its January sales achieved an all-time high market share for the past 10 years at 22.8%. The company didn’t provide the actual sales volume and as the monthly report from Malaysian Automotive Association (MAA) is delayed, we can’t determine those numbers.

Additionally, MMM says the Triton was the model in the pick-up segment that achieved positive growth and, with over 4,300 units delivered, expanded its overall sales with a 1.6% increase from April 2019 to January 2020, comparing to the same period last financial year. MMM’s Financial Year calendar is from April 2019 to March 2020.

“We are happy that we closed 2019 and began 2020 strong with the Mitsubishi Triton that has managed to capture the hearts of Malaysians with the DNA of the best handling pick-up truck. With the achievement of ranking number one in JD Power 2019 Malaysia Customer Service Index (CSI), we are committed to deliver top-notch service to all our customers,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

The Triton, imported as a CBU (completely built-up) model from Thailand, is available with 2.4-litre MIVEC and 2.5-litre turbodiesel engines. Customers can also choose either a 4×4 or 4×2 drivetrain. Prices start from RM79,890 and MMM gives a factory warranty of 200,000 kms (or maximum of 5 years).