Four months ago, the last Sumatran rhinoceros in Malaysia died and with its death, the species became extinct in this country. Scientists estimate that the rapid loss of species today is between 1,000 and 10,000 times higher than the natural extinction rate. This depressing fact is blamed on humans – population growth, consumption, habitat destruction and wildlife trade.
So it is humans who must do something about ensuring that what is referred to as ‘the 6th extinction crisis’ is diminished if not stopped. Individuals and companies are putting in efforts in various way and Volkswagen Passenger Cars Malaysia (VPCM) recently teamed up with local denim streetwear brand, Tarik Jeans, to raise funds and awareness for the endangered Malayan Tapir.
An exclusively designed capsule collection, ‘Modern Nostalgia’, has been created which features key elements from both brands, where modern and iconic Volkswagen models are married with local classic and vintage design elements. The limited edition collection comprises of a variety of items such as T-shirts, caps, bandanas, tote bags, key chains and clothing patches.
Erik Winter, Managing Director of VPCM, expressed delight in being able to partner with Tarik Jeans on this cause. “A key pillar for Volkswagen is sustainability, and the group is investing heavily in this cause with over 500 sustainability projects worldwide. We are pleased to play our part in this meaningful project, and we will certainly not stop here as we will continue to explore ways to contribute to making a difference,” he said.
According to Afiq Iskandar, Founder & CEO of Tarik Jeans, the Malayan Tapir has always been part of the Tarik design aesthetics so much so that it was added as the brand’s logo (in addition to the main logo of the mamak ‘teh tarik’). “In commemorating Tarik’s 10th year anniversary, we are honoured to partner with an innovative global automotive brand such as Volkswagen. ‘Modern Nostalgia’ as a capsule collection speaks a lot about the archetypal Volkswagen models and Tarik’s penchant for the retro-futurism Malaysian design scheme,” he said.
About the Malayan Tapir
The Malayan Tapir is an endangered species here, together with the Malayan tigers, Borneo elephants or orangutans. As ‘gardeners of the rainforest’, the tapir plays a crucial role in maintaining the biological diversity of their habitat as they help disperse and fertilize seeds much needed for the reproduction of trees. It would be terrible to also lose them as we have lost the Sumatran rhinoceros.
The Malayan tapir is the only Asian species native to the island of Sumatra, Peninsular Malaysia and Southern Thailand with a distinctive coat pattern. The tapir has a lifespan of up to 30 years, but agricultural developments and deforestation, being hunted for food and even sport as well as illegal animal trafficking have resulted in an alarming decrease in their numbers. It is estimated that there are less than 3,000 of them left.
Merchandise from the ‘Modern Nostalgia’ collection can be purchased via the Volkswagen and Tarik Jeans websites, Shopee, Zalora and at all Volkswagen authorized dealerships nationwide. 50% of all proceeds generated from the sales of this campaign will be donated to the Kenaboi Forest Reserve in Negeri Sembilan on World Tapir Day on April 27, 2020.
To locate an authorised Volkswagen dealership in Malaysia, visit www.volkswagen.com.my.
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