One of the earlier SUV models from the Korean carmaker, the Sorento enters its 4th generation this year, with the global debut to be at the 2020 Geneva International Motor Show. The Sorento sits at the heart of Kia’s reinvigorated global SUV line-up which also includes the Seltos, Stonic, Sportage, and Telluride.
It is the result of a global collaborative effort between all Kia’s design network which has studios in Korea, Europe and North America. For this new generation, the designers adopted the concept of ‘refined boldness’, maintaining the robust, tough-looking aesthetic of earlier generations.
All-new platform with new design
The fourth-generation model sits on an all-new platform that is said to raise standards in the midsize SUV segment for space, practicality, efficiency and quality. The latest design incorporates sharper lines and uninterrupted surfaces, making it noticeably more sculpted than its more round-edged predecessor.
Besides more contemporary geometric details and swept-back, elongated proportions, the assertive ‘face’ of the Sorento has evolved too. There’s a new interpretation of Kia’s hallmark ‘tiger nose’ grille. It’s wider and more expansive, wrapping organically around the integrated headlamps on each side. The headlamps themselves feature a new ‘tiger eye’ LED daytime running light, adding extra focus to the design by depicting the intense impression of the lines around a tiger’s eyes.
In profile, the proportions of the SUV are subtly adapted to make it appear longer, with shorter front and rear overhangs and a longer wheelbase. Its new proportions also extend the length of the bonnet, drawing the A-pillar 30 mm further back from the front axle for a more ‘cab-rearward’ design.
The trailing edge of the bonnet wraps around the front wings and turns into a single, strong character line which extends along the side of the Sorento and flows into the new vertical taillights.
Most high-tech Kia model to date
Inside, the upscale cabin has a sophisticated new design incorporating cutting-edge infotainment, supreme practicality, and premium-grade materials. It is described as one of the highest quality interior spaces found in any Kia to date. The progressive technologies available in the new model also make it the most high-tech vehicle Kia has ever put in showrooms.
Blending metallic trims, leather upholstery and embossed wood-effect surfaces, the interior also subtly integrates other technologies to enhance connectivity, driver assistance and infotainment. Its 10.25-inch touchscreen infotainment system with audio-visual navigation system is complemented by a new 12.3-inch high-resolution digital instrument cluster.
VR technology enhances vehicle development processes for Hyundai and Kia
