While most other carmakers are still collecting and finalising their 2019 sales data, Rolls-Royce Motor Cars has already finished its homework and can announce that its total sales for the year have no equal in the company’s 116-year history.
A total of 5,152 cars and SUVs were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, the BMW Group.
Commenting on the results, Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars, said: “This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilise in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”
Sales growth worldwide
Sales grew across all regions during the year, driven by strong customer demand for all the models. The company reported significant sales growth in every one of its key global markets, with North America retaining top status (around a third of global sales), followed by China and Europe (including UK).
Individual countries that achieved record sales results included Russia, Singapore, Japan, Australia, Qatar and Korea. The deliveries were made through a global network of 135 dealerships.
The Phantom retained its rightful place as the company’s pinnacle product, with the Dawn and Wraith continuing to dominate their respective sectors. The new Cullinan SUV gave Rolls-Royce its largest advance order book and fastest post launch sales growth of any model in the company’s history. The super-luxury SUV has become the fastest-selling new Rolls-Royce model to date.
Farewell to the Ghost
2019 marked the end of Ghost production 11 years after its launch at the 2009 Frankfurt Motor Show. The most popular Rolls-Royce model of the Goodwood era, it attracted a new audience of younger, often self-made, entrepreneurial customers to the brand. Over its 11-year lifecycle, it became the biggest-selling Rolls-Royce not just of the Goodwood era, but in the entire history of the marque.
The success of the Ghost placed Rolls-Royce in a position to scale up its production and make the massive investments that have led to it becoming the truly global brand it is today. After 5 years of development, a successor is due for launch in mid-2020 with market availability from the fourth quarter.
Bespoke keeps growing
Global demand for Rolls-Royce Bespoke reached a new peak in 2019. The Bespoke Collective comprises several hundred creative designers, engineers and craftspeople. These highly talented men and women take enormous pride in fulfilling unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions. In 2019, they worked on some of the most spectacular Collection Cars ever created in the history of the brand.
Rolls-Royce creates Ghost Zenith Collection to celebrate end of 10-year production tenure
