Geely Auto retains No.1 Chinese brand position for third consecutive year

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Geely Auto retains No.1 Chinese brand position for third consecutive year

With a total of 1.361 million vehicles sold in 2019, Geely Auto retains its position as the bestselling Chinese brand for a third consecutive year. The achievement was helped by strong December sales which saw a 39.3% increase year-on-year to 130,036 units. The total volume includes sales of Lynk & Co vehicles sold by the Group’s 50%-owned joint venture).

During 2019, sales of Geely’s New Energy Vehicles increased significantly with total sales of 113,067 units, a year-on-year increase of 68.6%, becoming a new driving force for the carmaker’s growth. A total of 57,991 vehicles were exported in 2019, a year-on-year increase of 110.6% which suggests that Geely Auto is accelerating its expansion in overseas markets.

Geely grew as domestic market declined
Geely’s growth can be considered impressive when seen in the context of the dual pressure of a global economic downturn and adjustment in the automotive industry. As China’s domestic auto market declined sharply in 2019, Geely Auto actively strengthened its global competitiveness. An example was Geely Auto’s Belarus joint venture plant which saw its 20,000th vehicle produced.

*The Geely Atlas SUV is produced in Russia at a joint-venture factory.*

A notable development during the year was the launch of a new high-end pure electric brand called Geometry. This is part of a 3-prong product development strategy through Geely Auto, Lynk & Co, and Geometry. The product matrix of these brands has continued to be upgraded in the direction of high quality, high tech, high value.

*One of the models in the Lynk & Co range.*

Geometry A — *Geely has also launched the Geometry brand as a pure electric brand.*

Looking ahead in 2020
In 2020, Geely Auto says it will continue to implement its development strategy with stability as a focus and has set the annual target for 1.41 million units, 3.6% higher than for 2019. The company sees this year as a key year to advance its brand and technology with 6 new products to be launched, including the second BMA architecture-based SUV from Geely Auto, the Icon. Other models known to be in the pipeline are the first mid-size SUV from Geely Auto (codenamed VX11), a new coupe SUV based on the CMA architecture, the Lynk & Co 05, and G13, the codename for the second pure electric model from Geometry.

“The global automotive market is facing an unprecedented change not seen in over a century. Challenges and opportunities exist side by side. With the market as the battlefield, Geely Auto will take user demand as a guide, products as our core, and market share as our goal. We will adhere to a high-quality development strategy, maintain our footing on the uncertain road, compete on technology and brand, accelerate our global expansion, push Chinese manufacturing up the global value chain, and raise the level of Chinese auto brand in the world,” said An Conghui, President of Geely Holding Group, CEO and President of Geely Auto Group.