Since the beginning of the computer age and the use of electronic systems in cars, the driver and passengers have been interacting with more and more advanced technologies. These technologies have enhanced safety while making the travel experience more comfortable and pleasant.
With the Airflow Vision concept, Chrysler envisions the next generation of premium transportation and UX (user experience). It is created for people with an on-the-go lifestyle and a desire for a first-class travel experience while balancing their technology needs.
Inside, UX plays a prominent role and is designed to be a captivating experience using multi-layered, high-contrast graphics and thoughtful details that provide a clean, sophisticated appearance. Built on the principles of depth, hierarchy, consistency and legibility, the user will be able to see and experience the interface in a way that is safe, easy to use and understand.
Using a menu-based format, screens can be personalized, simplified and grouped to individual needs and interests. Offering multiple display screens, the user can access needed information and determine how it’s displayed. Information on the screens can be shared with all passengers by swiping, allowing each passenger to participate in the experience. Customization and personalization are key, whether driving or acting as a ‘co-pilot’.
A simple, modern and spacious interior, accented by a light, calming colour palette, offers passengers a home away from home environment and a first-class travel experience. Using the dimensions and flat-load floor of the Chrysler Pacifica PHEV, the interior creates a spacious environment for all occupants. Premium suede and leather materials are abundant, offering luxurious touchpoints to its occupants.
The seating uses a unique slim structure that rests on a pedestal base, enhancing comfort and roominess and allowing for maximum legroom, shoulder space and personal storage for each passenger. Functional and ambient lighting enables the driver and passengers to create a personalized inner sanctum.
The Airflow Vision’s styling captures a new proportion with an elegant and clean design statement, and hints at the future of premium design. It has an athletic profile, long wheelbase, sleek lines and wide stance that creates a dramatic persona and aggressive, yet elegant silhouette.
Simplified to its purest artistic expression, the Airflow Vision reimagines a muscular body that flows into and becomes one with the wheels. The wheels are inspired by mechanical elements of an electric motor and give the sense of motion similar to the internal mechanisms of a watch.
‘Crystalized’ textures throughout the vehicle add a sense of precision and intricate transition from exterior to interior. LED crystal lighting flows seamlessly into a cross-car blade that conveys a commanding presence. The Airflow Vision’s dramatic expression is completed by an Arctic White body colour that conveys a sense of calm and serenity and is supported with a Celestial Blue underbody.
As with many concept cars at motorshows, the underlying aim is to show new ideas and features to the public and see how the response is. With the Airflow Vision, the focus is largely on the digital interior and some elements could appear in future models of the Chrysler, Fiat… or even Groupe PSA brands.
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