The festive season is a time when people can take a break and celebrate; in this case, Christmas for those who celebrate it and the coming of another New Year. It’s also a time to think of the less fortunate who may not be able to enjoy the festive spirit and for those at Shelter, a local children’s home, BMW Group Malaysia is undertaking an initiative to bring them some cheer.
The company has set up a ‘Joy of Giving’ box inside the spacious boot of a BMW X7 on display at the Bangsar Shopping Centre in Kuala Lumpur. Visitors can help fulfil a wish by purchasing an item off the Shelter children’s list and dropping the item in the box. In doing so, they will also be entitled to enter a lucky draw and receive an exclusive BMW Christmas gift wrapper.
“As we approach the end of 2019, we wanted to give thanks for all that we have achieved at BMW Group Malaysia this year. To share this gratitude with our customers who have remained loyal to the brand, we are inviting them to a month of celebration with us at the Bangsar Shopping Centre. This year is especially unique as well because we have partnered with Shelter, a local children’s home to spread the ‘Joy of Giving’, to the underprivileged children of Malaysia,” said Harald Hoelzl, MD of BMW Group Malaysia.
There will also be opportunities to test-drive the new BMW X3 and 530e. Those who go for the test-drives will also be entitled to join the lucky draw to win exclusive BMW merchandise as well as get a special and exclusive BMW Christmas gift wrapper. If they purchase more than RM200 worth of items (in a single receipt) at Bangsar Shopping Centre, they can also receive the exclusive gift wrappers and get an entry for the lucky draw.
