A new bi-marque 3S dealership handling the Peugeot and Citroen brands has opened in Alor Setar, Kedah. The new facility is the result of collaboration between Nasim Sdn Bhd, the official distributor for the Peugeot brand, and Naza Euro Motors Sdn Bhd, the official distributor for Citroen in Malaysia, as both companies aim to extends their network reach to the northern region.
“The launch of this new bi-marque Peugeot and Citroen Alor Setar outlet is the continuation of our expansion plan to increase our network and reach in Malaysia. This also ensures that we are able to cater to the needs and demands of our customers at an accessible location,” said Dato’ Nik Hamdan, Deputy Group CEO of Automotive Group, Naza Corporation Holdings.
RM2 million investment
Built with an investment of RM2 million, the new outlet has a showroom that can display up to 8 cars. There are comfortable lounges for customers and a cafe corner within the 15,000 square feet of built-up area. The service centre has the capacity to service up to 250 cars a month with its 5 bays.
Unique to the bi-marque outlet is the full implementation of the new Peugeot and Citroen showroom concept – Peugeot Bluebox and Citroen La Maison. The Peugeot Bluebox concept aims to introduce customers to an immersive Peugeot experience that is modern and upmarket while the Citroen La Maison offers customers an interactive and fluid experience inspired by its warm and contemporary living space.
“We are confident of meeting the expectations of the Alor Setar and overall Kedah market, as the team have been extremely committed on the implementation of the two holistic concepts from Peugeot and Citroën which is sure to add to the brand ownership experience,” added Dato’ Nik Hamdan.
