November 11 seems to be one of the days in the year when Lazada likes to have a special offering relating to cars. Last year, for its ‘11.11 Shopping Festival’, it teamed up with Volkswagen Passenger Cars Malaysia to offer 11 units of a special edition of the Volkswagen Polo Black & White – only for purchase online.
For this year’s 11.11 Shopping Festival, they are partnering Sime Darby Auto ConneXion (SDAC), the Ford people, to offer a Limited Edition Ford Ranger Splash. Because it’s 2019, there are only 19 units available and they can be purchased only via the Lazada website. For those who remember the original Ranger Splash, it was a bright yellow (with blue available later on) but this 2019 Splash is available only in black.
The latest Ranger Splash, which is powered by a 2-litre 180 ps/420 Nm turbodiesel, is priced at RM138,888 (without insurance, Peninsular Malaysia private registration). For the money, you get a special front grille and black-themed items such as the sport bar, alloy wheels door mirror housings, kangaroo bar and fender flares. Value-added features include a built-in tollcard reader and a 360-degree camera display.
Although sales officially start on November 11, Lazada is accepting pre-orders through its Chup Dulu function. If you really want one, you should use this function as the 11 units of the Polo were booked within one minute of sales officially starting last year!
The Ranger Splash can be booked for a total of RM1,389 (1% of the price) and here’s how it works. From October 28 to November 10, customers must first pay the 10% deposit on the booking fee which is RM139 using the Lazada app. Then they check out and pay the balance of RM1,250 on November 11 to secure the booking. Once the final booking fee payment is made, the full amount of the booking is still refundable.
Because the process of buying a vehicle in Malaysia still involves a lot of documents that need to be signed and loan applications must be approved, it’s unlike buying other items online where you just pay and the goods are delivered to your house. So a representative from a Ford dealership will contact the customers to finalise the process.
The first 11 buyers who complete their booking process during Chup Dulu will also receive a RM500 PETRONAS gift card with their vehicle when it is delivered to them. Each unit comes with a warranty of 3 years or maximum of 100,000 kms as well as free scheduled maintenance for the first 5 years or maximum of 100,000 kms.
Commenting on the partnership with Lazada, SDAC’s Managing Director, Syed Ahmad Muzri Syed Faiz, said: “Consumers’ purchasing patterns have altered dramatically in recent years. With eCommerce entrenched in our daily lives and they have embraced purchasing items – including cars – online. This collaboration to offer the Limited Edition Ford Ranger Splash on Lazada’s online shopping platform gives us more opportunities to connect with a new generation of drivers through digitalization.”
“We always look at new ways of reaching out to our customers by forging ahead and transforming and providing unique shopping experiences, with more things to come in the spirit of ‘Go Further’,” he added.
Visit www.sdacford.com.my to know more about the Ranger Splash and other variants of the model.
