SOCAR Malaysia, the country’s biggest car-sharing platform, has introduced broader services, upgraded features and even a revamped customer service team. The company also announced the expansion of their door-to-door car delivery service in the Klang Valley, now branded ‘SOCAR2U’.
“Although we have seen the demand for car-sharing increase tremendously since we first started in January 2018 – testament that choosing Malaysia as the first overseas expansion for SOCAR was the right choice – we are celebrating this key milestone of having deployed 2,000 cars to underline our strength as a tech-enabled company. At SOCAR, we use data to tap into the preferences of our customers, rolling out car models at locations and price points that prove irresistible to our end-user. Ultimately, we want SOCAR to go beyond mobility by allowing users to really tap into their deepest desires by giving them the freedom to go to the places they want to,” said Leon Foong, CEO of SOCAR Malaysia.
New services to meet different demands
“We’ve looked at the demand and driving patterns of our SOCAR members and over time, we’ve rolled out new services such as ‘One-way to the Airport’ and our newly expanded SOCAR2U service where we deliver a car right to your doorstep. Driven by data, we are a stronger SOCAR, even more attuned to customer preferences. Over the next 12 months, we will be focusing on delivering a customer-first SOCAR experience from the moment you sign up to the very moment you return your car. One example of this is how the majority of our local driver licence approvals are now done within 2 minutes, as long as you enter the right details and expiry dates,” he added.
SOCAR2U, serving the Klang Valley, was created to meet growing demand from members. The service now covers the span from USJ21 to Bukit Bintang to Kota Damansara. Users can reserve their preferred car and have it delivered to their desired pick-up point, as well as have the car picked up from their preferred return location. The fee is RM10.00, as long as the location is within the service coverage area.
Membership base of 500,000
Mr. Foong revealed that SOCAR’s membership base has grown to 500,000 strong. Typical reservations are between 4 to 5 hours but some users also book a car for up to 30 days! From 100 SOCAR zones, the locations have grown tenfold to over 1,000 zones across the Klang Valley, Penang and Johor.
Currently, SOCAR Malaysia has a fleet of 2,000 vehicles comprising 26 different models. These include the Volkswagen Polo, Perodua Alza, BMW 330e and Mazda CX-5, with new cars added to the fleet almost every month.
Volkswagen M’sia Joins SOCAR – The Malaysian Car-sharing Revolution
